GECs
Zee reschedules three new shows to get more viewers
Two months into its relaunch campaign, Zee TV has shifted around three of its shows in an effort to increase their audience share.
Game show Nilaamghar, hosted by the irrepressible Shekhar Suman, has been shifted from the weekend (Saturday-Sunday 7:00 PM) to a weekly slot – Tuesday-Wednesday 10:00 PM, with effect from 16 October.
Sarhadein has been pushed back from the 11 PM slot on Mondays to Wednesdays, to 10:45 PM on the same days. The change came into effect from 15 October.
Interestingly, the much hyped interactive show, Aap Jo Bole Haan To Haan…Aap JO Bole Na To NA has been cut down from four days a week to two days. Instead of being telecast from Sunday to Wednesday at 10:00 PM, it is now being beamed at the same time, but only on Sundays and Mondays, from 14 October.
Says Zee TV director (marketing) Partha Sinha: “Some changes have been made based on viewer feedback. Eleven PM was considered too late for Sarhadein, hence we moved it back to 10:45 PM” Sinha points out that the network was lining up specials in order to cash in on the Diwali season. “These are at the finalisation stage,” he says. “We are responding to changes at the ground level.”
He also sought to dispel any notions that the network was on the back foot. Says Sinha: “Despite the media’s onslaught on Zee Telefilms’ falling marketshare, the facts are that Zee News has emerged as the numero uno channel in Mumbai. Additionally, Kohi Apna Sa currently occupies the no 12 position as per current ratings. Choti Maa Ek Anokha Bandhan is going along steadily and given another six to eight weeks it should establish itself. Both Nilaamghar and Aap JO Bole…, which are finding increasing audiences should also do well. These are some of the good shows and we expect good results from them.”
That some of its new shows will gain cachet with audiences given time is a tautology and is something that even indiantelevision.com has been advocating for quite some time now.
And whatever may be Sinha’s views on the matter, the channel’s dogged persistence with flop interactive show Aap JO Bhole… and its atrocious host Suhel Seth continues to surprise the industry, including all of us at indiantelevision.com. Maybe there’s something here that we are all missing.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
