GECs
MAX hits cricket fans for a Six
On Saturday and Sunday MAX will show the 'Cathay Pacific Standard Chartered Hong Kong Cricket Sixes'. Participants include archrivals India and Pakistan, World Cup Champions Australia, South Africa, Sri Lanka. This tournament will also provide vital exposure to minnows U.A.E. and Hong Kong.
Pakistan is represnted by fearsome pace bowler Wasim Akram, attacking opener Shahid Afridi. South African Jonty Rhodes will display his acrobatic ability on the field. Australia has former players Dean Jones, David Hookes and Greg Matthews.
Our side is led by all rounder Robin Singh. Sunil Gavskar's son Rohan will try to follow in the legendary opener's footsteps. Exciting youngsters Hemang Badani and Yuvraj Singh will also display their cricketing prowess.
There are two Pools of four teams. The top two teams in each Pool will compete for the Cup and the rest will settle for the Plate.
The game basically halves the normal one-day game version and promises to double the fun. Each team has six players bowling five overs. The side having the highest score at the completion of the game shall win. If both sides end up with the same score the side which has lost less wickets will win.
If there is still a tie less extra's and more sixes hit will factor in. Two points go to the winning side and any team losing a tied game gets one point.
Rajat Jain, Business Head, MAX, had these comments to make "Cathay Pacific Standard Chartered Hong Kong Cricket Sixes is more like a miniature Cricket World Cup, with some of the best teams, the same limited overs action, and definite and instant results too! We're really happy to be bringing all this live to the millions of cricket lovers who watch MAX."
GECs
Sony ties up with EU for MasterChef India finale
GI-tagged European ingredients headline finale week
MUMBAI: Sony Pictures Networks India has struck what it calls a landmark association with the European Union for the finale week of MasterChef India, marking the first such collaboration between the bloc and an Indian television format.
The tie-up will culminate in the “European Union mystery box challenge”, which opens the much-anticipated finale week. The task will see the top six contestant pairs cook with a curated basket of ingredients bearing geographical indications (GIs) from across EU member states: a nod to provenance as well as palate.
Chef Ajay and Chef Guntas, introduced as chef ambassadors to the European Union, will present the mystery boxes and set the brief: use the fewest ingredients from each category and produce a MasterChef-level dish that marries European produce with Indian flavour sensibilities. Precision and restraint, rather than extravagance, will be tested.
For Sony, the move signals a push towards high-value integrations that blur the line between sponsorship and storytelling. The network said the association underscores the show’s growing global stature and its ability to attract world-renowned institutions to Indian screens.
Chef Ajay Chopra, food ambassador in the European Union, described the collaboration as a strategic opportunity to spotlight the heritage and authenticity of GI-tagged European products to India’s vast food-loving audience.
Over the years, MasterChef India has positioned itself as a gateway to global cuisines. The EU partnership sharpens that pitch, turning the finale into a stage for cross-continental culinary diplomacy.
The finale week will air from 2 March, 2026 at 8 pm on Sony Entertainment Television and stream on Sony Liv.
