News Broadcasting
Scientific Atlanta forges alliance with cable operator Susquehanna
Cable TV viewers in the US will now be able to play interactive games like backgammon, checkers and poker on Explorer digital interactive set-tops, thanks to Scientific Atlanta’s alliance with Susquehanna Communications.
Susquehanna subscribers, who play on its Classic Games channel, will be able to compare their performance with other system subscribers on top 10 leader boards.
Scientific-Atlanta, a leading supplier of digital content distribution systems, gave the cable operator Classic Games through a simple software download to a cable headend. It is stored on an application server and delivered as per the subscriber’s requirement to the Explorer digital interactive set-top.
Susquehanna is among the top 20 cable companies in America with a 2,00,000 customer base. The service is first being offered in York and Williamsport, Pennsylvania and Brunswick, Maine.
The deal comes shortly after an ITV gaming report, predicting the market for interactive television games in Europe and America to cross 8.5 million users by the end of the year. By offering enhanced facilities like interactive games, Susquehanna expects increased digital penetration and subscriber loyalty, by ensuring active participation.
Susquehanna’s Digital Premium Services gives subscribers 14 showtime channels, The Movie Channel, nine HBO channels, six channels of Cinemax, as also a maximum of 45 channels airing commercial-free digital music, an interactive on-screen guide and parental controls. 38 digital pay per view channels are also on Susquehanna’s offer list.
News Broadcasting
GenNext takes charge as Network18 reshuffles leadership
With Avinash Kaul bowing out, Network18 hands reins to younger leaders, streamlines operations, and pushes data-driven growth across TV, digital and regional markets
MUMBAI: Network18 is redrawing its leadership map just as a long-time lieutenant bows out. Avinash Kaul, a central figure in the broadcaster’s rise since 2014, is leaving after 12 years to pursue “professional and personal goals”, triggering a broad-based reshuffle that puts a younger cohort directly under the top brass.
Kaul joined at a pivotal moment during the company’s transition and went on to scale the television business, combining strategic nous with data-led decision-making and a sharp read of the news landscape. “Avinash has been an integral part of the Network18 story,” the company said, thanking him for his leadership of the broadcast business and wishing him the best for the future.
In his wake, Network18 is betting on what it calls a “young and restless” leadership bench. “The team has taken charge and proved its mettle in quite adverse circumstances,” the note said, adding that “GenNext has seamlessly stepped in as we continue to outperform our peers.”
Operationally, the structure is being flattened. Smriti Mehra, S Shivakumar and Mitul Sangani will work directly with the top leadership, as they did in the fourth quarter. Ganesh Iyer and Abhinay Chauhan continue in their existing roles, while younger executives are being handed wider mandates across social, digital, connected TV and linear.
The reporting lines are being tightened to drive revenue and product momentum. Prabhat Chatterjee, business head–Forbes, and Arun Thapar, president–content and communication for AETN-18, will report to Smriti Mehra, alongside Mallika Nath Handa, who will lead special projects spanning new shows and non-linear properties. Jayesh Gokalgandhi, CFO for AETN-18, will report to Ramesh Damani.
Mitul Sangani will oversee expansion in Hindi and regional markets, with Sidharth Newatia, CRO–ILC, focusing on reach and revenue growth, particularly in tier-II and III markets. Pankaj Soni, head of marketing–ILC, will also report to Sangani while working functionally with Ganesh Iyer.
The group is also consolidating its branded content play. Moneycontrol’s branded content business will be folded into News18 Studio, with Don Zarrar moving to work with Shivakumar while continuing to lead existing studio and Focus teams.
International and platform growth are being bundled together. Pranav Bakshi takes on additional charge of the international business alongside connected TV and social platforms, with Naveen Mathur, who leads revenue management for the international unit, reporting to him. Bakshi continues to report to Puneet Singhvi.
On the technology and operations side, Rajesh Sharma, head of broadcast technology and IT; Rahul Singh, head of events and technical operations; and Bhupender Bhardwaj, head of IT security, will now report to Singhvi. Darshil Parekh, head of sales strategy, planning and operations, will work directly with Ramesh Damani and the top leadership, with Stanley Cyril, who manages digital sales operations, reporting to him.
Data is being pushed to the centre of decision-making. Jitamitra Mohanty, who leads research and analytics, will now work with Santosh Menon to turn audience data into “actionable insights that drive content strategy, product innovation and sustainable viewership growth”.
The message is clear: fewer layers, faster calls, sharper bets. With Kaul’s exit closing one chapter, Network18 is handing the wheel to a younger crew and doubling down on scale across screens. The race, it signals, will be run at full tilt.
