Ad Campaigns
IAA Global honours Srinivasan Swamy and Ramesh Narayan
Mumbai: On the 85th Anniversary of the International Advertising Association (IAA) in New York, special North Star medals were announced for Srinivasan Swamy and Ramesh Narayan for their distinguished service to the IAA.
In addition, Swamy was also commended for his role as the global president of the IAA.
Swamy and Narayan had also been honoured as Global Champions by the IAA at its inaugural Inspire Awards in London in 2014.
They have both been inducted into the IAA India Chapter Hall of Fame and are the recipients of several other prestigious awards in the Marcom space.
Swamy was the first Indian to be global president of the IAA.
Narayan has been a director on the Global Board of the IAA and was its vice president APAC region. They are both past presidents of the India Chapter of the IAA.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
