News Broadcasting
SpeedCast renews relationship with Bloomberg Television
Hong Kong based company SpeedCast has renewed the partnership agreement with Bloomberg Television, the global provider of financial information and business news. Speedcast is a leading broadband enabler of satellite based services.
Under the terms of the agreement, Bloomberg Television’s live, around-the-clock financial information and business news will be available on SpeedCast Multimedia’s satellite-enabled services, NetTV and BizTV throughout Asia and the Middle East. The business video content will be delivered directly to end-users’ PCs 24 hours a day on a subscription basis.
NetTV and BizTV’s subscribers can see Bloomberg Television content live from America Asia and Japan. They can also catch up on Bloomberg Headlines and the top Asian and world news. End users will enjoy SpeedCast’s unique browser that combines both video and audio content, together with data and search functions. They can select from four viewing modes: minimal, compact, standard and full screen display interfaces.
Bloomberg’s content is delivered through satellite directly to last mile Internet connection or through corporate LANs. Speedcast CEO Thomas Choi said, “We are proud to carry on our long standing partnership with Bloomberg Television and deliver their focused and timely information via our platform.
Bloomberg Television is one of the top five NetTV channels that demonstrate a track record of high traffic and help increase the stickiness of our media content. We believe the high quality authoritative streaming media content is the key to attract and retain viewership and to drive further revenue to Bloomberg and other content partners”.
The SpeedCast network service is delivered via the AsiaSat 3S satellite, a geographical footprint covering more than two thirds of the world’s population.
Bloomberg Television provides the most comprehensive coverage of fast-breaking money and business news, stock reports, world news, market updates, sport and weather in the world. Bloomberg has 1,500 reporters and editors based in 85 news bureaus worldwide, delivering news and analysis 24 hours a day, seven days a week. Bloomberg Television is part of the Bloomberg financial information network including Bloomberg Professional terminals, news wires, radio, magazines, book publishing and the Internet.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
