News Broadcasting
After ‘Haqeeqat’, Sahara looks at the other side with ‘Jayate’
The Hindi entertainment television sweepstakes is hotting up and Sahara TV aims to be very much there on the viewerscope. After November’s launch of four new shows, the new year is going to see more offerings from the Sahara stable. Next month will see the launch of Jayate (winner), a show which is a reversal of its celebrated Haqeeqat (reality) in that it focuses on good cops and the sacrifices they make in the line of duty. Haqeeqat, which was introduced in June, has had quite an impact. Hosted by film director Mahesh Bhatt the programme was a breath of fresh air in an environment dominated by likeminded soap opera’s. It dealt with true incidents of human rights violation by lawmakers. It was produced by Anuradha Prasads BAG Films, for Sahara India Media Communications Ltd (SIMCL) and directed by Sourabh Narang. Jayate will be followed by Fateh (victory) which trains its guns on war heroes.
Next up on the channel’s new offerings list is Har Mode Pe (at every turn), a daily soap. Sahara TV vice-president (publicity, promotions & PR) Priya Raj says there is even more coming from the Sahara cupboard but the shows are still being conceptualised. They run the gamut of genres and should provide telly buffs with plenty of food for thought, Raj promises.
Meanwhile, the channel claims that two serials it launched in November Apnapan and Zindagi Teri Meri Kahani have drawn an excellent response. Both centre on the family and the channel claims that the immense popularity of these two programmes has helped it increase its viewership base. Apnapan shows from Monday to Friday at 1:30 pm and 11 PM Produced by SIMCL, Apnapan is directed by Chander Behl & V Menon. Veteran film actors like Kiran Kumar, Pramod Mautho, Shagufta Ali star.
Zindagi Teri Meri Kahani airs every Friday at 10:30 PM It shows how today’s society is more individualistic in nature. So the need for self identity is important. The story deals with marital discord. Produced by AV Telefilms, Zindagi Teri Meri Kahani stars veteran actor Arun Govil who played Ram in Ramanand Sagar’s Ramayana. Other stars include Rohini Hattangadi, Priya Tendulkar, Savita Prahune, Parmeet Sethi and Raju Samtani.
News Broadcasting
Senior media executive Madhu Soman exits Zee Media
Former Reuters and Bloomberg leader says he leaves with “no regrets” after brief stint at WION and Zee Business
NOIDA: Madhu Soman, a veteran of global newsrooms and media sales floors, has stepped away from Zee Media Corporation after a short stint steering business strategy for WION and Zee Business.
In a reflective LinkedIn note marking his departure, Soman said his time within the network’s corridors was always likely to be brief. “Some chapters close faster than expected,” he wrote, signalling the end of a nearly two-year spell in which he oversaw both editorial partnerships and commercial strategy.
Soman joined Zee Media in 2022 after more than a decade abroad with Reuters and Bloomberg, returning to India to take on the role of chief business officer for WION and Zee Business. His mandate was ambitious: bridge the newsroom and the revenue desk while expanding digital and broadcast reach.
During the stint, Zee Business reached break-even for the first time since its launch in 2005, while WION refreshed programming and strengthened its digital footprint across platforms such as YouTube and Facebook.
But Soman suggested the cultural fit proved uneasy. Describing himself as a “cultural misfit”, he hinted at deeper tensions between editorial instincts shaped in global newsrooms and the realities of India’s television news ecosystem.
Before joining Zee, Soman spent more than seven years at Bloomberg in Hong Kong as head of broadcast sales for Asia-Pacific, expanding the company’s news syndication business across several markets. Earlier, he held senior editorial roles at Reuters, overseeing online strategy in India and managing Reuters Video Services from London.
His career began in television and wire reporting, including a stint with ANI during the 1999 Kargil conflict, before moving into digital publishing as India’s internet media landscape took shape.
Now, after nearly three decades in broadcast and digital media, Soman is leaving Delhi NCR and returning to his hometown, Trivandrum.
Exhausted, he admits. But unbowed. And with one quiet line that sums up the journey: he didn’t sell his soul — because some things, after all, are not for sale.
