iWorld
iTAP expands its reach through strategic collaboration with PlayboxTV
Mumbai: As per the deal, the variety of content provided by the leading OTT platform will be accessible to all PlayboxTV subscribers
iTAP Entertainment and Gaming, the prominent player in the OTT landscape, is gearing up to expand its reach to a wider customer base. In a latest development, the company has unveiled a strategic partnership with PlayboxTV for content aggregation and distribution. Under this agreement, iTAP’s extensive array of content including movies, web series, and other premium and exclusive selections will be available through PlayboxTV.
“iTAP is happy to collaborate with PlayboxTV, a company with a strong presence in the Indian market. They have demonstrated a strong commitment to delivering a seamless and integrated entertainment experience, offering a wide range of features and benefits. This aligns perfectly with iTAP’s vision for the future of the industry,” said iTAP CMO Haroon Shergill.
Through this deal, iTAP is also aiming to increase its user base and expand its content offerings, thereby enhancing the user experience. “The partnership is in response to the changing demands of users, who are increasingly looking for a one-stop solution for all of their entertainment needs at a reduced price. The partnership will make iTAP’s content easily available to the existing and potential users of PlayboxTV,” added Shergill.
PlayboxTV COO Angad Sule said, “In a market where there is a growing demand for content, our partnership with iTAP is crucial for our growth. Our goal is to provide our customers with richer and more diverse content and this partnership with iTAP is a vital step towards it. iTAP’s rich content and gaming combined with our one stop entertainment platform, will help our customers enjoy premium content seamlessly.”
iWorld
OneOTT partners with UP govt for Project GANGA broadband rollout
Initiative to connect 2M plus households, empower 8,000–10,000 entrepreneurs in 2–3 years.
MUMBAI: Uttar Pradesh just got a digital Ganga flow because when broadband meets ambition, even villages start streaming faster than city traffic. OneOTT Intertainment Ltd. (OIL), the broadband arm of Hinduja Global Solutions (HGS) under the Hinduja Group, has signed a Memorandum of Understanding with the State Transformation Commission (STC), Government of Uttar Pradesh, for Project GANGA (Government Assisted Network for Growth & Advancement).
The MoU, signed on 7 March 2026 in the presence of Uttar Pradesh Finance & Parliamentary Affairs Minister Suresh Kumar Khanna, aims to empower 8,000–10,000 local entrepreneurs at the Nyaya Panchayat level as independent Digital Service Providers (DSPs). A significant number of these DSPs are expected to be women. The initiative will deliver high-speed broadband to over 2 million households in the next 2–3 years and create direct and indirect employment for more than 100,000 individuals.
Project GANGA will support government priorities in digital education, healthcare and public services while enabling MSMEs and enterprises with reliable connectivity. DSPs will receive structured training, financing assistance, network build-out support and technology enablement.
STC CEO Manoj Kumar Singh said, “Project GANGA is a significant step toward expanding inclusive digital infrastructure in Uttar Pradesh. By empowering local entrepreneurs, the program will strengthen service delivery and ensure affordable digital access for underserved communities.”
OIL, MD & CEO and HGS whole-time director Vynsley Fernandes added, “This initiative reflects our long-term commitment to enabling digital access and economic opportunity at scale. Project GANGA is structured as a multi-year program focused on entrepreneur onboarding, network deployment and workforce development.”
OIL brings execution strength backed by HGS and NXTDIGITAL’s national footprint, which already connects over 5 million homes across more than 4,500 pin codes in 1,500 cities and towns through 15,000 plus franchise partners and over 2 lakh kilometres of fibre infrastructure. The ecosystem will support broadband, IPTV, OTT, CCTV, satellite internet and cybersecurity solutions for households, businesses and public institutions.
In a state racing toward digital inclusion, Project GANGA isn’t just laying cables, it’s laying the foundation for millions to connect, learn, heal and earn, one Nyaya Panchayat at a time.
