News Broadcasting
ETC Punjabi comes out with first ever SMS interactive show ‘Sadda Top 10’
In a bid to connect further with the viewer ETC Punjabi has started a unique one of a kind countdown show. Sadda Top 10lets music lovers select the top ten songs which they want aired. This is different from countdowns on rival channels like MTV, B4U which make their picks based on the opinion of music critics, album sales, market research and analysis.
Viewers have to SMS their preferences to the channel. The song, which receives maximum SMS requests, becomes the top song of the week. The rest of the countdown is done according to the SMS preference received for each song. To send in the entries in this inter-active show Sadda Top 10, viewers have to use the SMS no. 303 of Punjab Spice.
The one hour show will air every Thursday at 7.10 pm. Besides pronouncing the winning songs there are plenty of prize up for grabs for the viewers who are participating in the song selection. The show has been produced in association with Positive Comsol Delhi and winners are announced through their mobile numbers.
The release states that already 12 winners have won free stays at Amritsar, Behror and other towns. Prizes also include free airtime from the mobile service provider Spice Punjab.
Rabindra Narayan president ETC Punjabi had these comments to make about the initiative: “SMS is one more step in ETC’s mission for reaching out to maximum viewers of Punjab and provide them with a platform to voice their heart as quantified in our channel’s catch line – Dil Apna Punjabi. SMS provides an instant platform to our viewers to be a part of the channel.” The network is working details for similar contests on the other channels. Watch this space for more details.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
