News Broadcasting
DD unveils edutainment channel Bharati tomorrow
The grande dame of Indian broadcasting is donning a new avatar from tomorrow.
The launch of DD Bharati, the sleeker version of good old Doordarshan, timed to coincide with Republic Day, will be marked by a three hour live broadcast of the inaugural function. Artistes including flute maestro Hari Prasad Chaurasia, violinist L Subramaniam, singers Kavita Krishnamurti and Begum Parveen Sultana and the Colonial Cousins are expected to perform at the launch.
The 24-hour edutainment channel takes over from DD News, that is being given a silent burial today. It aims to be ‘different’, bringing together three broad programming bands – on health and fitness, children, and culture and heritage. The USP is that all programmes will be India centric. Forty per cent of the content is being produced in-house, the rest has been commissioned out to TMG, the Indira Gandhi National Centre for Arts and Transtel of Germany. While Discovery Channel is likely to provide some software for the new channel, DD is also in talks with Pentamedia Graphics to source animated versions of Indian classics and folktales.
The new satellite channel will have to face competition from the plethora of private channels that are already vying for viewer attention in the country. DD is taking precautions by reportedly making it mandatory for cable ops to air the FTA channel in the northern belt. The channel, with its India specific programming, will have to sustain audience interest in an age when most rival satellite channels are focusing on going more and more local. Time alone will decide if DD Bharati lives up to its promise of being ‘different’.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
