News Broadcasting
DD unveils edutainment channel Bharati tomorrow
The grande dame of Indian broadcasting is donning a new avatar from tomorrow.
The launch of DD Bharati, the sleeker version of good old Doordarshan, timed to coincide with Republic Day, will be marked by a three hour live broadcast of the inaugural function. Artistes including flute maestro Hari Prasad Chaurasia, violinist L Subramaniam, singers Kavita Krishnamurti and Begum Parveen Sultana and the Colonial Cousins are expected to perform at the launch.
The 24-hour edutainment channel takes over from DD News, that is being given a silent burial today. It aims to be ‘different’, bringing together three broad programming bands – on health and fitness, children, and culture and heritage. The USP is that all programmes will be India centric. Forty per cent of the content is being produced in-house, the rest has been commissioned out to TMG, the Indira Gandhi National Centre for Arts and Transtel of Germany. While Discovery Channel is likely to provide some software for the new channel, DD is also in talks with Pentamedia Graphics to source animated versions of Indian classics and folktales.
The new satellite channel will have to face competition from the plethora of private channels that are already vying for viewer attention in the country. DD is taking precautions by reportedly making it mandatory for cable ops to air the FTA channel in the northern belt. The channel, with its India specific programming, will have to sustain audience interest in an age when most rival satellite channels are focusing on going more and more local. Time alone will decide if DD Bharati lives up to its promise of being ‘different’.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
