MAM
Godrej Appliances unveils premium lineup to boost festive cheer
Mumbai: Godrej Appliances, part of Godrej & Boyce, the flagship company of Godrej Group, is set to illuminate the festive season for its customers with an attractive line-up of premium products and exciting festive offers.
Buying patterns have witnessed a shift towards more experience-based and feature-rich products, contributing to the growth of the premium segment. Aiming to drive over 30 per cent growth in the premium segment this year, Godrej Appliances has expanded its range of home appliances, especially in premium segments, to provide consumers with more product options having distinguished features and technologies. Overall, consumers can choose from over 350 SKUs spread over a wide portfolio of refrigerators, washing machines, air conditioners, air coolers, microwave ovens, deep freezers, dishwashers and more.
Godrej Appliances has recently launched the 670L premium ‘Eon Velvet 4-door refrigerator’, equipped with easy convertible modes and advanced controls; 400L+ frost-free refrigerators and high capacity 250L+ single-door refrigerators in the well-accepted ‘Edge Marvel series’. Alongside ‘Steam Wash’ enabled top-load automatic washing machines and ‘Front-load washing machines’ with advanced features. Further introducing the ‘Turbo Chill Air Conditioners’ in 1.1 TR and 1.7 TR with wider indoor unit, I-sense and five-in-one convertible technology, Nano Coated Anti-Viral Filters; and the power saving 5.4 ISEER ‘Super-Efficient ACs’. All this along with the new series of ‘Edge SnowChill Air Coolers’ and new ‘5-Star Deep Freezers’ with upgraded aesthetics, there are plenty of choices for consumers to pick for their homes.
Commenting on the festive season, Godrej & Boyce’s part Godrej Appliances business head and executive VP Kamal Nandi said, “For the festive season, our focus remains on delivering advanced home appliances with cutting-edge technology across categories. Currently, our premium mix is 35 per cent and we want to take that up to 40 per cent with our new offerings which are specially designed to meet specific consumer needs while being high on aesthetic appeal. Coupled with consumer schemes enabling easy upgrades, these new offerings are poised to drive substantial growth. At the back of a wide portfolio of over 350 SKUs and consumer offers, we are anticipating 30 per cent-40 per cent sales growth during this festive season over last year.
We understand that consumers look to buy lasting durables when they make a purchase for their homes in Diwali. Accordingly, our #AyushmannBhavaForever festive campaign promises them lasting joy through high-quality products that are known for their longevity, and now also come with extended warranty schemes and other lucrative consumer offers.”
For the festive season, Godrej Appliances is extending a series of exciting offers to its beloved consumers that include extended warranty, cashback and exchange offers, and easy EMI among others. These are available pan-India at offline stores as well as online on e-commerce platforms.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
