MAM
Madison Creative bags Amtrex AC account
Madison Creative has bagged the account of Amtrex Hitachi Appliances, which has launched a new range of airconditioners.
The Amtrex range is being repositioned as ‘My Lifetime PC’ to cater to Indian consumers who are getting more discerning, while retaining a taste for reliability and durability, according to Madiscon Creative executive director Prabha Prabhu.
Amtrex Hitachi, a Rs 3700 million JV between the Lalbhai group and Hitachi has launched 14 new AC models under the Amtrex range.
The new line-up includes a full range of Window AC (with & without Remote) and a whole new Split AC range- Sleek Indoor Unit and a new look Floor – Ceiling Mounted Split AC, ranging from 1.0 to 4 TR. The Amtrex air-conditioners offer a host of features and high quality standards like power saving, hi-efficiency, intelligence, durability and convenience, according to an official release.
Brands
Paytm taps Ujas Shah as vice president for sales, business development
Veteran executive to drive swiping devices and merchant-led growth
BENGALURU: Paytm has appointed Ujas Shah as vice president—sales business development, reinforcing its push to scale offline payments and device-led monetisation as competition in fintech intensifies.
In the role, Shah will lead business development for swiping devices, shape go-to-market strategy and oversee profit-and-loss execution across Paytm’s offline payments stack. His remit includes expanding distribution, tightening merchant lifecycle management and rolling out KPI-led sales systems aimed at improving acquisition and retention.
The appointment reads like an operational signal from the top: execution, discipline and scale now matter as much as growth. Industry executives say device-led payments, long viewed as margin accretive, are back in sharp focus.
Shah is a long-standing Paytm executive, having previously served as national sales head, assistant vice president and general manager for sales. Before joining the company, he held senior roles at Kinara Capital, where he was field sales head, and earlier at Idea Cellular, Tata Teleservices, Samsung Electronics and Asian Paints.
His two decades across telecom, consumer and fintech businesses give him a rare, cross-sector view of distribution-heavy models: an asset as Paytm looks to extract more value from its merchant base amid tighter capital and higher investor scrutiny.
