GECs
Sushma Swaraj opens for business
Sushma Swaraj does not cease to surprise you. The first statement she made after taking over as I&B minister was that she wanted TV to be programmed for the family, and vulgarity in programmes should be curbed. She reiterated this at the launch of Zed TV in Mumbai a fortnight later.
Yesterday speaking at the Economic Editors’ Conference in New Delhi, she let loose a cannon. She told the scribes that the government was relooking foreign investment in print media – something which has been a sacred cow for every government in power – not to be touched, not to be relooked at since a cabinet decision was taken in 1955 to close the doors on foreign investment in publishing. Even her predecessor Arun Jaitley who is seen as more of a liberal had said the sacred cow will not be touched
“The scenario has changed with the arrival of the Internet,” she told the hacks. “That is why we are reconsidering it.”
She additionally told the journos that the group of ministers of DTH had almost finished their deliberations and a draft was ready. A decision of opening it up would be taken up in the next 10-15 days. Whether these are just empty promises or not only time will tell. Previous I&B ministers have made similar proclaimations only not to meet their commitments because of the various pulls and pressures.
She added that while a common regulator is needed for the information technology, communications and information and broadcasting ministries, there is no need to merge the three ministries into one. This would mean that she is headed for a clash with the Fali Nariman commmittee recommendation which is believed to have recommended that the three ministries be merged.
Another major development yesterday was the announcement that the entertainment sector (including films) had been notified as an industry, thus making it eligible to get loans from financial institutions.
GECs
Sony ties up with EU for MasterChef India finale
GI-tagged European ingredients headline finale week
MUMBAI: Sony Pictures Networks India has struck what it calls a landmark association with the European Union for the finale week of MasterChef India, marking the first such collaboration between the bloc and an Indian television format.
The tie-up will culminate in the “European Union mystery box challenge”, which opens the much-anticipated finale week. The task will see the top six contestant pairs cook with a curated basket of ingredients bearing geographical indications (GIs) from across EU member states: a nod to provenance as well as palate.
Chef Ajay and Chef Guntas, introduced as chef ambassadors to the European Union, will present the mystery boxes and set the brief: use the fewest ingredients from each category and produce a MasterChef-level dish that marries European produce with Indian flavour sensibilities. Precision and restraint, rather than extravagance, will be tested.
For Sony, the move signals a push towards high-value integrations that blur the line between sponsorship and storytelling. The network said the association underscores the show’s growing global stature and its ability to attract world-renowned institutions to Indian screens.
Chef Ajay Chopra, food ambassador in the European Union, described the collaboration as a strategic opportunity to spotlight the heritage and authenticity of GI-tagged European products to India’s vast food-loving audience.
Over the years, MasterChef India has positioned itself as a gateway to global cuisines. The EU partnership sharpens that pitch, turning the finale into a stage for cross-continental culinary diplomacy.
The finale week will air from 2 March, 2026 at 8 pm on Sony Entertainment Television and stream on Sony Liv.
