MAM
Coca-Cola India launches ad campaigns for ‘Sunfill Home Maker’ offer
MUMBAI: Coca-Cola India has launched a promotional campaign for its ‘Sunfill Home Maker’ offer .
The offer which is open for over a two-month period across the country, is being promoted through a 20-second TV commercial that portrays individual members of a family, each in problematic situation, being helped by the lady of the house and Sunfill.
Interestingly, Sunfill’s position as the brand that continues to bring moments of joy to the entire family has been reinforced with a new theme ad called Skooty( currently being aired on all national channels).
The ad shows how Sunfill helps the housewife turnaround a tricky family situation into a happy occasion for all involved. The ad portrays an everyday situation tackled by the lady of the house in a creative manner, all displayed with a great sense of humor in the interactions between the mom, dad and the child. Both the commercials have been created by McCann Erickson .
According to the release, to avail the offer, consumers need to buy a 200 gram Sunfill family pack and scratch the accompanying card to win attractive Videocon products like television sets, refrigerators, air conditioners, washing machines and other consumer electronic goods.
There are 10 bumper prizes and 125 individual prizes on offer as part of this promotion. Each of the 10-bumper prizes includes a microwave oven with built-in-FM radio, a color TV, a refrigerator, an air conditioner, a washing machine, a DVD player, a home theatre system, a water purifier and a vacuum cleaner. The individual prizes comprise either a washing machine, or a color TV, or a refrigerator. In addition to these prizes, a free glass is also being offered with every Sunfill family pack, the release adds.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
