MAM
Pepe Jeans London introduces AW23 brand campaign: ‘I Love London
Mumbai: Pepe Jeans London celebrates its remarkable 50-year journey amidst the enchanting narrative of “I LOVE LONDON.” This denim lifestyle brand, born in the heart of London, proudly unveils its AW23 campaign as a heartfelt homage to its enduring London heritage.
Set against the backdrop of London’s iconic landmarks, this campaign endeavours to encapsulate the timeless essence of the city by seamlessly blending modernity with classic charm. In a pioneering move, the campaign introduces an internationally renowned model of Indian origin, strengthening its connection with the Indian audience.
The campaign serves as a captivating window into the latest offerings from the collection, showcasing a curated selection of iconic denim pieces, each meticulously crafted from premium fabrics. In addition, it features an array of fashion-forward elements, including a colour-blocked hoodie, a double flap pockets shacket, a hooded parka jacket, yarn-dyed check shirts, and avant-garde styling that resonates with the contemporary spirit.
Pepe Jeans India CEO & MD Manish Kapoor shared his thoughts on the collection, stating, “This campaign embodies the essence of Pepe Jeans London, where timeless fashion harmonises with the dynamic beat of London. We are thrilled to introduce our AW23 collection, a fusion of classic denim and modern style that appeals to fashion enthusiasts from all walks of life.”
Our AW23 collection has something special in store for Indian consumers, as it artfully combines the iconic fashion legacy of London with the vibrant and diverse fashion landscape of India. From premium denim pieces to trendy streetwear, our collection caters to a wide range of tastes and celebrates the dynamic style sensibilities that define fashion enthusiasts in India.
The AW23 collection is now available at all our exclusive stores, leading departmental stores, multi-brand outlets, top e-commerce partners, and on our website.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
