Perfect Monitoring launches telecast analysis tool

Telecast research agency Perfect Monitoring Systems has recently launched a new product for the television industry.

Called the ‘Analysis of Telecast Data through Graphs & Charts’, the agency culls research and provides interpretation of information generated through research. According to the agency, the application provides the user with powerful tools to generate graphs and charts online with the latest data. The software architecture is an open end module enabling customized solutions, which means analysis option is tailor made for user requirement.

The new tool includes utility parameters such as position, brand before and brand after to the reports. The position of the ad gives the number of the ad out of all the ads that have appeared for the selection. ‘Brand before’ is the ad preceding the ad for which the report is purchased while ‘brand after’ is the ad succeeding the ad for which the report is purchased.