MAM
Pepsi uses Bollywood heartthrob Fardeen Khan for Summer Blast campaign
epsi launched its latest consumer campaign in Mumbai at the “Bombay Blue” restaurant last week.
The current teen icon Fardeen Khan kick-started a series of consumer initiatives at the restaurant, including the World Cup Soccer Promo – Just For Kicks, Pepsi A-Ha Meal Deals and Star Wall. Five Pepsi slogan contest winners won the chance of a Pepsi combo meal with the actor on the occasion.
Just For Kicks gives soccer buffs the chance to win exciting gifts, World Cup premia and Pepsi Aha 500-ml PET bottles. Pepsi A-Ha Meal Deals include the offer of 500-ml Pepsi Aha bottles for every pizza, pasta and sizzler purchased till 16 June, according to an official release.
Pepsi will take Fardeen to other Blue Food outlets in Mumbai including “Not Just Dosas”, “Bombay Blue V” and the “Noodle Bar”.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
