MAM
Pepsi uses Bollywood heartthrob Fardeen Khan for Summer Blast campaign
epsi launched its latest consumer campaign in Mumbai at the “Bombay Blue” restaurant last week.
The current teen icon Fardeen Khan kick-started a series of consumer initiatives at the restaurant, including the World Cup Soccer Promo – Just For Kicks, Pepsi A-Ha Meal Deals and Star Wall. Five Pepsi slogan contest winners won the chance of a Pepsi combo meal with the actor on the occasion.
Just For Kicks gives soccer buffs the chance to win exciting gifts, World Cup premia and Pepsi Aha 500-ml PET bottles. Pepsi A-Ha Meal Deals include the offer of 500-ml Pepsi Aha bottles for every pizza, pasta and sizzler purchased till 16 June, according to an official release.
Pepsi will take Fardeen to other Blue Food outlets in Mumbai including “Not Just Dosas”, “Bombay Blue V” and the “Noodle Bar”.
Brands
Zepto names Saurabh Kabra vice president for non-trade advertising
Former blinkit and ITC executive to drive Zepto’s ad-led growth
BENGALURU: Zepto has elevated Saurabh Kabra to vice president—non-trade advertising, partnerships and catalogue, underscoring the quick-commerce firm’s push to deepen high-margin revenue streams beyond deliveries.
Based in Bengaluru, Kabra will lead the strategic expansion of Zepto’s advertising and partnerships ecosystem. He was previously senior director and head of the non-trade advertising business, where he played a central role in building the company’s ad-led monetisation playbook.
Since joining Zepto, Kabra has worked closely with the chief executive’s office on strategic initiatives, contributing to the company’s rapid scale-up in India’s intensely competitive quick-commerce market. His elevation comes as platforms increasingly court brand advertising to steady margins and diversify revenue.
Before Zepto, Kabra held senior growth roles at Blinkit, serving as associate director of growth and city CEO for Hyderabad, where he led regional expansion and operational scaling.
Earlier in his career, he spent several years at ITC Limited, managing brands such as Classmate and Paperkraft and overseeing sales operations in the personal care business. He is an alumnus of Indian Institute of Management Calcutta.
Industry executives view the appointment as a clear signal that Zepto is sharpening its focus on advertising, partnerships and catalogue-led monetisation: areas increasingly discussed by investors as critical to improving unit economics in quick commerce.
