MAM
YesAsia.com and Lollicup USA form exclusive marketing alliance
San Francisco headquartered YesAsia.com, which claims to be the leading online Asian entertainment store has announced the commencement of its exclusive marketing alliance with Lollicup USA, one of the leading distributors of BOBA, tea and fruit juices in America.
The alliance aims at increasing the exposure and recognition of Asian pop culture and artistry across the US. Over the past decade, Asian artists have significantly gained global recognition by winning awards in various international film festivals and by collaborating with top American artists to produce noteworthy albums. Sharing the same vision, the two companies will work closely to bring Asian movies, music, food and beverages to Asian Americans and others who want to experience Asian culture.
A series of campaigns will combine Internet and traditional marketing channels, with the focus on bringing additional value to customers by offering promotional discounts, gifts and value-added services.
YesAsia.com claims to have established itself as the world’s leading Internet source of Asian entertainment products including music, video, karaoke, games, comic books, magazines, electronics, toys and gifts. YesAsia.com has allied with more than 80 different leading brands worldwide including Sony Music International, EMI Asia, and Universal Music. YesAsia.com also offers a highly secure and sophisticated technology platform to enable users from different countries to choose multiple languages when they shop.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
