MAM
Amazon Music presents India Pod Day, hosted by IVM Podcasts and Westland Books
Mumbai: Amazon Music presents an extraordinary live podcast event ‘India Pod Day’ hosted by India’s premiere podcast network ‘IVM Podcasts’ and an award-winning Indian publisher ‘Westland Books’. The event will take place on 17 October 2023 at St. Andrews Auditorium, Mumbai.
Highlighting the event’s star-studded lineup, ‘India Pod Day’ will feature renowned figures like Javed Akhtar, the prolific lyricist, poet, screenplay writer and author joining live with Cyrus Broacha on his popular podcast, ‘Cyrus Says’ where he will talk about his recent released book ‘Talking Life’. Additionally, Hussain Zaidi, will go live on the podcast ‘Has It Aged Well’. Hussian is a prominent journalist and author, who is known for his bestselling books like Dongri To Dubai, Mafia Queens Of Mumbai and Black Friday.
India Pod Day is set to bring together IVM Podcasts hosts and renowned authors for a day of insightful panel discussions, interactive workshops, and captivating live podcast experience. The event will be specially dedicated to and shine the spotlight on IVM Podcast hosts.
Designed to welcome both seasoned podcast aficionados and newcomers, India Pod Day will celebrate the dynamic medium of podcasting and its rapidly growing audience. It offers a unique opportunity to foster a community centred around smart listeners, and intelligent content and encourages the cross-pollination of diverse audiences.
IVM Podcasts- Pratilipi head Amit Doshi said “India Pod Day is a milestone in the world of podcasting. We are thrilled to collaborate with Amazon Music to create an unforgettable experience for podcast enthusiasts. We cannot wait to see the connections and conversations that will emerge.”
IVM Podcasts- Pratilipi co-founder Kavita Rajwade commented “India Pod Day will see innovation and creativity converge to showcase the incredible potential of the podcast medium. We will see voices meet stories, and stories create connections.”
Westland Books business head Gautam Padmanabhan said, “We are delighted to be partnering with IVM and Amazon Music to foreground the conversation about new narratives and collaborative formats. Taking our books and writers to listeners and viewers as well as readers is an exciting prospect and an event like this allows us to explore the possibilities with a live audience.”
India Pod Day promises an unforgettable day of inspiration, knowledge, and entertainment.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
