News Broadcasting
Zee TV gets new president in media professional Apurva Purohit
Zee Telefilms group broadcasting CEO Sandeep Goyal is moving like quicksilver, at least as far as hiring of senior skilled professionals is concerned. Last week, he brought ex-Sony and MAK TV senior TV professional Prashant Sanwal on board to head the Alpha bouquet.
And 17 June saw the announcement of the hiring of media professional Apurva Purohit as president (business) of Zee TV, the flagship channel of the Zee Network. She is slated to take charge on 15 July and will be based at the Zee TV Chintamani Plaza Andheri (East) office in Mumbai. Purohit will be reporting to Goyal and will also have the responsibility of further consolidating the channel’s presence in international markets.
Purohit, a media director with FCB Ulka’s media unit Lodestar, put in her papers today. At Lodestar, she oversaw clients like Whirlpool, Amul, Tata Indica amongst others and was responsible for the Mumbai, Calcutta and Bangalore, operations of the agency.
“She’s a very bright professional with lots of ideas,” says Lodestar executive director Shashi Sinha. “She is very, very good with numbers. And this a big break for her. “
A management graduate from IIM Bangalore, Purohit has been in the advertising and media business for 15 years. Starting with client servicing, she crossed over to media planning in the mid-90’s.
“Apurva brings to our team a fine balance of media science, media interpretation and media innovation. She is a very fine-honed professional and we are sure she will contribute significantly to enhancing the franchise of Zee TV,” Sandeep Goyal was quoted as saying in a media release.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
