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Nielsen//NetRatings launches new online multimedia measurement report
Internet audience measurement and analysis agency Nielsen//NetRatings has announced a new online multimedia measurement report measuring use of content for the three largest proprietary formats, regardless of the media player or environment.
The new report provides online publishers and content providers a better perspective on the encoding and consumption of rich media content to drive technology decisions, form strategic partnerships and affect the sales of rich media advertising.
The company says that as the Web evolves, it is constantly refining our tracking technology to provide deeper, more insightful media measurement. This new report offers enhanced breakdowns of multimedia activity, responding to requests from the industry for more granular information on which to base business decisions.
Due to the new methodology, this report does not permit comparisons to previously published market sizes and positions. The actual market positions and user bases of the tracked companies remain fundamentally the same.
The new report includes:
1. Unique audience and active reach percents for RealMedia, Windows Media and QuickTime
2. Segmented activity with enhanced breakdowns of multimedia consumption into “audio/video” and “images/text” categories
3. Top requested audio/video content
4. An overall Web multimedia unique audience number using the three proprietary formats
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Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
