Brands
Acer India signs Sunil Chhetri as brand ambassador for the festive season
Mumbai: Acer India has introduced Sunil Chhetri, the renowned Indian football icon and captain of the Indian National Football Team and Bengaluru FC, as its brand ambassador. This partnership reflects Acer’s commitment to infusing youthful energy into the brand and inspiring individuals.
Sunil Chhetri’s exceptional leadership and dedication to football align with Acer’s core values of perseverance and dependability. He will represent Acer’s products in upcoming media campaigns. This collaboration underscores Acer’s dedication to promoting awareness of India’s digital transformation, marked by innovation and trustworthiness.
Sunil Chhetri, captain of the Indian football team and Bengaluru FC, said, “I am happy to be associated with Acer, a brand that’s pushing boundaries with innovation and technology. They’re all about inspiring young India, and it’s an effort that resonates with me.”
Acer India, chief business officer Sudhir Goel echoed Chhetri’s sentiments, said “We are delighted to announce our partnership with Sunil Chhetri, a true sports icon and humanitarian whose remarkable achievements both on and off the field have left an indelible mark. Sunil Chhetri’s commitment to empowering youth and exceptional contributions align seamlessly with Acer India’s mission of using technology to empower individuals.”
Sooraj Balakrishnan, Head of Marketing, Acer India, said, “Sunil Chhetri is not just a football icon; he symbolises determination and leadership, qualities that perfectly align with Acer’s principles. We take great pride in having him as our brand ambassador, and we believe that his influence will help us connect with India’s youth, showcasing the reliability and innovation that Acer embodies. Together, we eagerly anticipate inspiring and nurturing the aspirations of India’s younger generation.”
The partnership features a range of exciting initiatives, campaigns, and engagements. Acer is committed to using this collaboration to connect with young people, foster a culture of innovation, and encourage them to embrace technology as a tool for achieving their dreams.
Brands
Rakesh Menon joins Paytm as avp – lending
Fintech product leader takes on new role after building digital lending, payments and credit products across fintech ecosystem
MUMBAI: Rakesh Menon has joined Paytm as assistant vice president – lending, taking on a new role focused on strengthening the company’s lending and credit products.
Prior to this, Menon worked at Profectus Capital Pvt Ltd as chief manager – payments based financing and digital lending.
At Profectus, he designed and launched digital credit products for merchants with variable cash flows, including overdraft-linked and revenue-share lending models. He led end-to-end LOS–LMS API integrations with payment partners and aggregators, enabling real-time underwriting, disbursal and repayment workflows.
He also worked on funnel optimisation initiatives using journey analytics, improving onboarding, KYC and disbursal conversion by 35 per cent. He developed ecosystem partnerships for transaction-data-based credit assessment and automated settlement systems, and collaborated with credit and data science teams to strengthen risk models and early delinquency detection.
Menon standardised partner onboarding and API frameworks, reducing go-live timelines by 40 per cent and improving digital scalability.
Before Profectus Capital, he worked at PayU as senior manager – presales lead – enterprise business from August 2022 to August 2023. He set up a national presales function for fintech and digital commerce clients, aligning solutions such as EMI, BNPL, BBPS and offer engines to merchant requirements.
He also helped improve conversion rates by around 15 per cent through merchant persona mapping, demo frameworks and structured sales playbooks, working closely with product and go-to-market teams.
From April 2019 to July 2022, Menon served as business unit head – SMB – direct acquisitions at Worldline, where he built the SMB online payments vertical from scratch. The business scaled to Rs 2,500 crore in annual transaction volume, growing at 45 per cent year-on-year.
During this period, he introduced paperless onboarding processes including eKYC and eSign, developed partner dashboards and CRM automation systems, and integrated platforms such as Shopify, WooCommerce and Tally to expand merchant adoption.
Across roles, Menon has worked across digital lending, payments and merchant financing, with experience in product development, ecosystem partnerships, API integrations and fintech-led growth strategies.
At Paytm, he will focus on scaling lending products and strengthening digital credit infrastructure within the company’s financial services ecosystem.
His appointment comes as fintech firms continue to expand their lending and embedded finance offerings in a competitive market.
