News Broadcasting
Tyrell and Storj Advance the Media & Broadcast Entertainment Tech Stack, Producing Results with Distributed Cloud Innovation
ATLANTA: Today Storj and Tyrell announce a growing partnership taking media and entertainment to new heights through the distributed cloud. Tyrell’s commitment is to make media simple. They are a global technology distributor delivering leading solutions for broadcast, television production and live performance. Their focus is not just as a supplier, but as a partner in producing results and supporting future success.
Storj is a game-changer in media storage, offering a revolutionary decentralised platform. By aggregating unused storage capacity from data centers worldwide, Storj empowers cloud providers to allocate a portion of this spare capacity to their networks. This innovative approach delivers several key benefits from sustainability and global accessibility to cost-effectiveness.
Storj is a game-changer in media storage, offering a revolutionary decentralised platform. By aggregating unused storage capacity from data centers worldwide, Storj empowers cloud providers to allocate a portion of this spare capacity to their networks. This innovative approach delivers several key benefits from sustainability and global accessibility to cost-effectiveness.
Customers in the UK and Ireland rely on Tyrell to deliver the best solutions to ever-changing needs from streaming, encoding and file transfers to graphics, VFX and OTT video workflow services. “Storj is proud to collaborate with Tyrell to deliver transformative solutions for production, post-production, broadcast and more. The best testament to this is the enthusiasm of Tyrell’s customers for what Storj delivers in efficiency, performance and global workflows that are unprecedented in ease of use and transfer speed,” said Colby Winegar, CEO, Storj.
“Storj has broken the mold in cloud services. It’s rare that a technology comes along that allows you to see things differently, and that’s exactly what Storj has done. The workflow options that are now possible because of the Storj architecture, are resulting in a real shift in how media post-production can happen. Making the world smaller and greener- we’re thrilled to be part of the Storj story,” said Dan Muchmore, Sales & Marketing Director, Tyrell.
He added, “Storj offers substantial cost savings compared to major cloud providers like AWS and Microsoft Azure, making it perfect for workflows where collaborators are located around the world. Unlike traditional providers, with Storj there’s no regional lock-in. Once files are distributed, they’re instantly accessible worldwide and users can access them from their desktops as files.”
Together Tyrell and Storj are advancing distributed cloud solutions to accelerate the future of the media and entertainment industry. Storj increases the value of existing media workflow investments, making them faster, more global and more sustainable by leveraging spare storage space and GPUs available around the world, and bringing high-performance storage and compute to the edge to be accessed anywhere, anytime. Storj also helps businesses reduce the carbon footprint of storing and distributing data more efficiently.
Storj has built the largest DePIN (Decentralized Physical Infrastructure) platform in the world. It is rapidly expanding due to strategic partnerships with forward-thinking companies like Tyrell.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
