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Monster hooks up with MTV to help US collegians get jobs
Monster has announced a multi-platform relationship with MTV.
The broadcast, online and grassroots marketing elements of the programme will feature MonsterTRAK, the career resource for college students and alumni. The proposed alliance will allow MonsterTRAK to reach MTV’s vast pool of young adult audiences, helping consolidate its leadership position in the college career space. The career site that recorded over 46.1 million unique visits during May 2002, is the flagship brand of TMP Worldwide Inc..
Under the agreement, Monster has introduced its first-ever product-specific advertising spot, Bunnies, specifically created to focus on college student job seekers. The humorous 30-second spot, currently airing exclusively on MTV in the US, features a floor hockey team in bunny suits weaving in and out of office cubicles. A voiceover encourages these young adults seeking employment to post resumes on MonsterTRAK. By doing so, job seekers can find, ‘Part- time. Full-time. Internships. Just about any job you can imagine,’ the voiceover continues. ‘Except for playing hockey in bunny suits. Those positions have been filled.’
MonsterTRAK will also sponsor MTV’s Homecoming, a week long special that takes over one American college campus this fall and transforms it into MTV’s base of operations for the week. Homecoming includes live performances from artists, special guests and MTV shows. The music channel will also take viewers on a behind-the-scenes study break to five more college campuses during Homecoming with tailgate parties and additional live performances. The alliance with Monster will also include a drive-to-web sweepstakes to win an opportunity to work on a future MTV production, says a company release.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
