Brands
Ferrero India introduces Kinder Schoko-Bons Crispy
Mumbai: Ferrero India Private Ltd, part of Ferrero Group, one of the world’s leading manufacturers of chocolate and confectionery products, has announced the launch of ‘Kinder Schoko-Bons Crispy’. With this new offering, Ferrero India has deepened its foray into the sweet-packaged foods category. An innovative addition under the umbrella brand Kinder – Kinder Schoko-Bons Crispy, a delectable chocolate treat designed to bring families together in moments of joy and sharing.
Kinder Schoko-Bons Crispy, is a unique combination of a delicious milky and cocoa cream inside a crispy wafer, topped with cocoa sprinkles, thus creating a multisensory experience, catering to a variety of taste and texture preferences.
Kinder Schoko-Bons Crispy, the delightful bite-sized confectionery has been introduced in “Shareable Packs” starting at an affordable price of Rs 40/- onwards and will be available in packs of four and 12 pieces.
With Kinder Schoko-Bons Crispy, the company is taking a step forward towards strengthening its presence in the Indian market which is driven by trust and love of consumers for the Kinder products. The expansion of the portfolio marks Ferrero’s entry into the fast-growing snacking category in India. Tapping the increasing opportunity, the brand aims to provide a unique solution for parents to connect with children in the pre-teen years.
With a legacy of introducing innovative offerings for consumers, Kinder Schoko-Bons Crispy, is manufactured at the Baramati plant, Maharashtra with over 98 per cent of the raw materials sourced locally. The state-of-art R&D facility at the plant follows international standards and supports the quality check process for ingredient mix, material sourcing, packaging and product testing. To preserve the nutritional characteristics of high-quality products, Ferrero applies consolidated quality and traceability best practices.
Speaking on the occasion, Ferrero India MD Rudolph Sequeira said, “India is one of the important markets for Ferrero globally, and the expansion underlines Ferrero’s focus to build on its tropical portfolio. We are delighted to expand the Kinder portfolio, with a unique innovation in Kinder Schoko-Bons Crispy, that is successfully made-in-India.”
Kinder Brands marketing head Indian Subcontinent Amedeo Aragona said, “As a brand that embodies traits of fun, genuine care, modernity, and balance, Kinder has always been at the forefront of creating delightful experiences for families. The introduction of Kinder Schoko-Bons Crispy adds yet another layer to this legacy, celebrating the evolving relationships between parents and their pre-teens.”
To further enhance the brand across India, for the first time, Kinder Schoko-Bons Crispy has partnered with renowned celebrities/mother influencers: Indian actress Karishma Kapoor, Subhashree Ganguly, and well-known influencer from South India, Sneha Reddy.
The launch of Kinder Schoko-Bons Crispy will be supported by a strong 360-degree marketing communications campaign. Along with TV and digital presence, the brand will adopt a mass media approach as well.
The product will be available across all leading outlets, including modern trade and traditional stores pan India. Taste imprinting drives will be carried out across modern trade & e-commerce channels. Consumers will be able to buy the product on e-commerce platforms such as Amazon, Flipkart, Blinkit, Big Basket etc.
Brands
Zomato film highlights bias faced by women delivery partners
International Women’s Day campaign shines light on everyday stereotypes
MUMBAI: A food delivery may arrive in minutes, but the journey behind it can still carry a few outdated assumptions. This International Women’s Day, Zomato has released a new brand film that shines a light on the subtle but familiar biases faced by women delivery partners during their daily shifts. The campaign nudges viewers to rethink a simple idea that still surprises many people: a delivery partner’s ability has nothing to do with gender.
Instead of focusing on training for delivery partners, the film flips the perspective and gently turns the mirror towards society. Through a series of everyday moments, from collecting orders at restaurants to arriving at a customer’s doorstep, women delivery partners encounter reactions that many recognise all too well. Curious glances, surprised expressions and questions that hint at disbelief follow them along the route.
In a playful cinematic twist, the delivery partners break the fourth wall to address these reactions directly, offering light-hearted responses that quietly challenge the stereotypes.
The campaign also reflects a broader shift in India’s gig economy. As of February 2026, Zomato has more than 3,500 monthly active women delivery partners who collectively deliver over five lakh orders every month.
Eternal chief sustainability officer anjalli ravi kumar said building an inclusive platform economy requires both opportunity and acceptance. She said that as more women step into roles across urban last-mile logistics, the ecosystem around them must evolve to ensure they can work with confidence and dignity.
She added that enabling women to participate safely and comfortably in such roles is essential if India is to move closer to the goal of 70 per cent female workforce participation by 2047 under the broader vision of Viksit Bharat 2047.
Alongside the campaign, Zomato has been strengthening safety measures for women delivery partners. The company offers a 24 by 7 SOS emergency support system available in more than 800 cities, connecting partners to ambulance services, police and an internal response team when needed.
Women delivery partners also have the option to avoid certain delivery locations between 7 pm and 5 am if they feel unsafe. In addition, city-specific WhatsApp support groups in the top seven cities help women partners communicate easily, raise concerns and seek peer support.
For deliveries to hotels, lodges or guest houses, women partners can complete the order at the reception instead of going up to individual rooms. The delivery partner app also allows them to flag difficult or unsafe areas as black zones. More than 300 such zones have already been identified and temporarily marked unserviceable.
Through the film and these initiatives, Zomato hopes to spark a broader conversation about inclusion in the gig economy, one delivery at a time.
