News Broadcasting
Casbaa to sponsor Emmies’ regional voting
HONG KONG: The Cable & Satellite Broadcasting Association of Asia (Casbaa) has announced it will be sponsoring the 2002 International Emmy Awards regional voting in Hong Kong for the Asian movies and mini-series category. This category, judged in Hong Kong, attracted 14 semi-finalists from across Asia and was reflected in similar voting in London, Paris and Miami.
Hosted by Casbaa-member company Media Financial Services (MFS) and supported by Casbaa member Bloomberg Television, the International Emmys event is organised by the International Council of the National Academy of Television Arts and Sciences. The 2002 final Awards will be made in November at the United Nations headquarters in New York City, an official release says.
“The objective of stimulating quality local programming is one of the highest priorities on the Casbaa agenda,” said Simon Twiston Davies, CEO, Casbaa. “This has been a great opportunity to work with a global body dedicated to promoting the highest standards for TV production. We are certainly proud that our organization has been invited to help select and supply judges for this prestigious event.”
Among Casbaa member companies sitting on the judging panel were I-Cable, Star Group, TVBI, APV, Walt Disney International and Columbia Tristar Asia Pacific. Bloomberg Television in Hong Kong supplied the venue for the Hong Kong round of judging, while MFS acted as the official host.
“This is a very important milestone for the development of television in Asia and we are delighted to be working with Casbaa on this project and hope to work them in future years,” said Michael Spiessbach, chairman of MFS.
“We are very pleased to partner with CASBAA in what we hope is the first of many projects we initiate in Asia,” said MJ Sorenson, director of marketing and communications for the International Council. “CASBAA’s high level membership is important for us as we are seeking to grow an Asian base of broadcasters, producers and distributors.”
News Broadcasting
Zee Business corners 74.2 per cent market share on Budget Day, BARC data shows
Channel extends lead as investors tune in for policy decoding and markets
MUMBAI: Zee Business tightened its grip on India’s business news audience on Union Budget Day, commanding a 74.2 per cent market share during peak coverage hours, according to data from Broadcast Audience Research Council (BARC).
The numbers, tracked between 0800 and 1000 hrs in north India among NCCS ABC males aged 22 and above, underscore the channel’s dominance as investors and traders tuned in for real-time policy decoding and market reaction. The share was calculated across two business news channels.
Industry executives say the spike mirrors an earnings-call-style verdict from viewers: speed, clarity and conviction won the day. Zee Business has retained its leadership beyond Budget Day, topping the charts on a daily, weekly and monthly basis, signalling sustained audience loyalty rather than a one-off surge.
The ratings momentum carried into Budget Samvad 2026, the channel’s flagship post-Budget discussion, broadcast live from the Bombay Stock Exchange. The session was moderated by Zee Business managing editor Anil Singhvi, and featured market veteran Ramesh Damani, among other participants.
Viewers were drawn to wall-to-wall Budget analysis, sharp market calls and plain-English interpretation of policy measures: an approach that continues to differentiate the channel in a crowded news market.
“The 74.2 per cent share reflects viewer trust in timely and credible market insight,” Singhvi said, adding that the post-Budget forum was designed to move beyond headlines and unpack the implications for investors and the broader economy.
