Movie Channels
Star Movies claims clear lead over HBO
NEW DELHI: Which is the best of the lot? Star Movies, armed with TAM data, has claimed that it is dominating viewership (target group: C&S SEC AB 4+ homes, nine cities for Fri, Sat, Sun 1900-2400) for the weekend slot : in June, Star Movies had an audience share of 1.49, almost double of HBO (0.76), and far higher than the others like AXN (0.39), Zee MGM (0.24) and Hallmark (0.03) over the weekends.
An official release states Star Movies beat HBO every week this year, across 15 markets. To buttress its argument the release makes the following points:
• Star Movies, early this year, was the top performing channel in India with this year’s broadcast of the Oscars.
• It holds the ratings record for the top three movies Titanic, Jurassic Park and Lost World ever to air in India (see ratings chart)
• Watched by over 40 million people over the last three months.
• The channel reaches 3 out of 4 upmarket men with cable across the last quarter (April to June).
• The largest studio portfolio of any movie channel.
• Exclusive access to the most successful movie franchises of all time – James Bond and Star Wars films
• Exclusive rights to Live broadcast of the Oscars, and also some special events like World Heavyweight Championship Boxing (the Lewis Vs Tyson bout was shown on the channel).
To read the full power point presentation made by Star Movies – click here
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
