News Broadcasting
MAX brand ambassador Kapil to play ‘Gully Cricket’ with fans in 5 cities
MUMBAI:With the countdown to the Champions Trophy that kicks off in Sri Lanka 12 September well and truely on, SET MAX today announced a promotion for cricket fans in India.
MAX and World Cup Network brand ambassador Kapil Dev will travel to 5 cities in India and gives local cricket fans the opportunity to play cricket with him.
The promotion, beginning tomorrow kicks off in Nagpur and will then move to Pune (10 August), Bangalore (17 August), Kanpur (25 August) and Ludhiana (8 September).
‘Gully Cricket’ is one of the initiatives to be undertaken by MAX to promote the upcoming ICC Champions Trophy, Sri Lanka 2002 and the ICC Cricket World Cup, South Africa 2003, which will be aired on MAX.
‘Gully Cricket’ will feature Kapil Dev on a preplanned tour of each of the 5 cities. He will visit several locations in each city during the day and will play a game of cricket with his fans. Fans get an opportunity to bowl out their favourite cricketer and win autographed prizes.
The entire promotion is supported by a print, broadcast, radio and outdoor campaign in each city.
“Gully Cricket is the first in a series of unique initiatives being undertaken by MAX for the ICC Cricket tournaments. Our aim is to build the excitement of cricket in every corner of India beginning now to the end of the World Cup,” said Rajat Jain, executive V-P & business head, MAX.
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
