B4U Movies targets end August for going pay

MUMBAI: B4U Movies, the stand alone channel that is going the pay way, aims to complete the seeding of set top boxes throughout the country by the end of the month.

The channel, which had earlier planned full encryption by end July, has started an encryption feed from 5 August. Chief distribution officer Debashish Dey says the STBs have just arrived and are being currently despatched to various parts of the country. The channel, says Dey, has received a very good response from the northern, western and eastern parts of the country. An estimated 5000 STBs are being distributed, he said. B4U is using the Smart-card from Nagravision as the encryption module and will switch off the analog feed from 30 August, he said.

B4U Movies will cost the subscriber Rs 8.90 per month. The channel is offering 15 per cent discount on its subscription rate to cable operators making advance payments or quarterly payments. The only channel that is going pay on its own without relying on a bouquet, B4U Music will also take the encryption route from December 2002, says Dey.