News Broadcasting
DD may commission news shows from panel of producers
NEW DELHI: The Prasar Bharati board, which met here yesterday, has decided that Doordarshan should go in for narrowcasting by tying up with organisations like NGOs and agriculture universities.
The board also decided that while commissioning of programmes should be started again, a panel of producers should be set up to whom news and current affairs programming can be commissioned. This panel is likely to include those who have produced N&CA-based programming for DD like BAG Films, Rajat Sharma’s IMPL and Nalini Singh.
The board also discussed other issues that included recovery of money from those private agencies and producers who owe DD money running into crores of rupees and the sponsorship-related controversy that is threatening the cricket world, and the bonus scheme for bulk advertisers.
Where narrowcasting is concerned, DD has floated this scheme where it will tie up with agriculture universities like the Hissar Agriculture University (negotiations completed) for agriculture-related programmes to be made by these organisations for telecast on DD’s various regional channels or meant for local viewing. “A DD centre ready for such narrowcasting is Bellary,” a member of the Prasar Bharati board told indiantelevision.com, adding that this is part of Prasar Bharati’s efforts to live up to its image of a pubcaster.
The board, according to Prasar Bharati sources, took note of the sponsorship controversy which has engulfed the cricketing world and its implications if some top cricketers from India like Sachin Tendulkar and other countries do not participate in the ICC-organsised cricket tournaments because of their personal sponsorship deals.
“What can bother DD is that if top cricketers do not participate in the upcoming cricket tournament, then the commercial value of such matches may go down and the marketing of such matches may become a problem,” the Prasar Bharati board member said.
Though DD is fairly protected against such upheavals, the Board nevertheless took note of the controversy and its financial implications if any.
On the recovery of money owed to DD, the errant producers had suggested that DD adjusts the outstanding against them for new programming. However, a final decision on this issue could not be taken by the board at its meeting yesterday.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
