Ad Campaigns
MakeMyTrip Homestay and Enormous Delhi creates tested by fans campaign for the season
Mumbai: This cricket season will be over indexed on lead sponsorships & associations, top cricketers as brand ambassadors, bigger & bigger media budgets for next the 45 days. How do we make a dent in and be noticed was the starting point for this campaign.
India is set to host the biggest game of the season; hotels & guesthouse will be out of inventories & price surge will be at peak. Building consideration for Homestays & Villas as shared space is an unlock strategy to move forward. Consumers are seeking the best stay options which add to their game season experience. Touching the inertia, providing a solution, and driving the connection with the never seen before group in advertising – super fans of the world is core to the campaign.
MakeMyTrip Homestay launches its latest campaign “Tested by Fans” with a series of 3 films. The high-decibel campaign will run digitally. Plus, extensions will be seen on print, outdoor & surround platforms.
MakeMyTrip is a leading brand in travel space, known for its high standards of service & experience. Taking the testament head on for their homestays & villas offering, the “Tested by Fans’ was a natural progression while developing the campaign.
MakeMyTrip CMO & chief business officer Raj Rishi Singh said, “The fever pitch around cricket gave us an optimal opportunity to showcase the meticulous quality check mechanisms MakeMyTrip has put in place for our alternate accommodations category. We always approach business from a problem-solving mindset, and who better to communicate this than genuine globetrotters such as our cricket superfans, who share the same passion for travel as they do for the game.”
“We started by asking ourselves a simple set of questions: If fans from all across the world are pouring in for the cricket season, will they find a stay they like? What’s the type of expectations that they’ll have? How will MakeMyTrip Homestays & Villas make their off-field experience richer? This consumer-out approach helped us develop Tested by Fans. Collaborating with the best talent on the agency and the client side also worked in the campaign’s favour. Our big AHA moment happened when the superfans told us that this is the first time they’re being brought together on such a big scale.” said Enormous Brands creative lead Ankit Pathak.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
