News Broadcasting
Carat UK acquires sports marketing agency TSM
MUMBAI: Carat Group UK has announced the acquisition of the Midlands based sports marketing agency TSM and in doing so have created a Sports Marketing Division branded Carat Sport UK.
Managed by Andrew Wilding and David Reilly, TSM has been working very closely with Carat over the last 18 months to develop a sports marketing service for Carat clients, says a company release, during which they successfully negotiated The Times partnership with the English Cricket Board worth ?1.2m. The JV will now be working exclusively for Carat Group clients to create, negotiate and deliver sports marketing solutions.
According to head of Carat Sponsorship, David Peters,”Communication strategy is at the heart of our business and it was imperative for us to extend our service to include sport, a fast growing and important communication channel. In TSM we have found the right partners to provide this service and they will add significant value to our client offer”
Director Carat Sport Andrew Wilding says, “TSM’s success to date has been based on providing our clients with innovative and measurable communication solutions through sport. Working purely on the client side has enabled us to provide an impartial and highly focused service, a service we look forward to delivering to the high quality clients within the Carat Group.”
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
