Star to market ‘Making of VIVA!’ VCDs

 MUMBAI: After launching the country’s first all girl pop band amid much hype, Star has gone a step further with a six-part VCD pack that traces the evolution of the group from simple teenagers into glamorous singers.

According to the channel, the glam reality show that traced the talent hunt across Indian metros and watched their gradual metamorphosis into groomed artistes resulted in the band, Viva!, being on top of the charts across channels and music shops. The VCD pack, scheduled to hit shop shelves by the end of this month, is called Making of the band – VIVA! The pack is available in two categories – six individual VCDs and a box set with 6 VCDs & a free VIVA! audio CD traces the hectic physical training, voice modulation, music training and grooming, along with the excitement, agony and ecstasy. The individual VCDs are priced at Rs 150 and the box set at Rs 799.

Excel Productions Audio Visuals president Muslim Kapasi says this is his company’s first serious foray into distributing Indian television programming through Home Entertainment medium on VCDs.