News Broadcasting
Ad industry in spotlight on BBC World
MUMBAI: This month on BBC World, weekend programming is dedicated to the power of brands and the industry which supports them. Whether it is the process of creating and releasing an advert or understanding brands and observing the influence they have on our lives, this dedicated branded season of programmes offers something for all tastes.
Logo launches the season with a six-part magazine style programme looking at the scenes behind the branded world. From the first episode which looks at the importance of branded shopping bags through to episodes dealing with issues such as schools and advertising as well as music, Superclubs, tobacco and clothing brand development, viewers are taken on a journey around the world to explore the influence that brands have on culture and society, a BBC release says.
From 14 September The Ad Factor looks at the process behind the making of advertising messages. The three-part series traces the planning and design stages of the advertising process through to the roll-out and consumption of the final product. Using examples from the campaigns of Psion, Guinness Ireland and Doctor Martens, the series highlights the months of planning and thousands of hours of work that go into making a single advertisement.
The Comeback Cars is a three-part programme focusing on resurgent brand names in the car industry. From Jaguar to BMW and Rolls Royce, the series follows the re-launches and marketing tactics of the main players in the motor industry.
A one-off programme at the end of September concludes the season with an entertaining look at how children succeed in convincing adults they need something. What kids want ….And how they get it observes some accomplished negotiators in action and, with the help of behavioural psychologists, exposes their strategies. Will the six boys in the Campbell family exploit their mother’s soft touch to get the designer labels they desperately want, even though money is tight? Will Jacobi and Bianca’a tears get them the gold shoes of their dreams? Behavioural psychologists give advice on how to combat the ‘gimme gimme’ generation and highlight the difficulties parents face today.
“We believe that our audiences the world over will be intrigued by the material in this dedicated season, whether they work in the industry or not, advertising is something that affects everyone’s day to day life. The season also offers opportunities to advertisers who wish to support the programmes with one off campaigns of their own,” Jonathan Howlett, director airtime sales, BBC World, was quoted as saying in the release.
News Broadcasting
Rising Bharat Summit 2026 spotlights India’s global ascent
PM Modi keynotes two-day event with ministers, diplomats and icons in New Delhi.
MUMBAI: India didn’t just host a summit, it threw a coming-out party for a nation ready to own the global stage. The News18 Rising Bharat Summit 2026, held on 27–28 February in New Delhi, emerged as a high-octane platform for ideas, vision and strategic dialogue, uniting national leadership, global policymakers, industry titans, defence strategists and cultural icons under the theme “Strength Within”.
Prime minister Narendra Modi set the tone with a keynote that framed India’s resurgence as a reclaiming of lost potential built over generations. “In previous industrial revolutions, India and the Global South were merely followers,” he said. “But in the era of Artificial Intelligence, India is a partner in decisions and shaping them.” He highlighted the country’s thriving AI startup ecosystem and the recent AI Impact Summit attended by over 100 nations.
Union minister Piyush Goyal (Commerce & Industry) stressed India’s readiness to scale exports and deepen manufacturing, while Ashwini Vaishnaw (Railways, I&B, Electronics & IT) positioned technology and infrastructure as twin engines of growth, especially in AI and digital trust. Jyotiraditya Scindia (Communications & North East Development) revealed India’s ambition to lead in 6G through the Bharat 6G Alliance and partnerships with over 30 countries.
Global voices added depth: former Singapore Foreign Minister George Yeo called India’s development “self-sustaining” and strategically vital; ex-UK Chief of Defence Staff General Sir Nick Carter asserted India deserves a seat at the great powers’ table; and former US Commerce Secretary Carlos M. Gutierrez joined ambassadors from Norway, Germany and Sweden in discussions on geopolitical realignment, sustainability and defence preparedness.
Other speakers included veteran investor Ramesh Damani, World Gold Council CEO David Tait, Vianai Systems founder Dr Vishal Sikka, DeepTech Bharat Foundation co-founder Shashi Shekhar Vempati, defence experts Rajesh Kumar Singh, Sunil Ambekar, Patrick McGee, Tom Cooper and Adrian Fontanellaz, plus cultural and sporting icons Kangana Ranaut, Saina Nehwal, PR Sreejesh, Mohammed Shami, Yuzvendra Chahal, Mithali Raj, Anil Kapoor and Yami Gautam.
The summit was supported by Jio Financial Services (Presenting Partner), Phonepe and DS Group (Co-Presenting Partners), Pernod Ricard India and Kia Seltos (Powered By & Driven By), state governments of Uttar Pradesh, Chhattisgarh and Uttarakhand (State Partners), and associate partners including NSE, M3M Foundation and Reliance Industries.
Broadcast live across News18 Network, CNBC-TV18 and CNBC Awaaz, the event reinforced India’s image as a confident democracy and emerging global power proving that when strength comes from within, the world can’t help but watch.
