Kids
Cartoon Network US claims success with adult oriented programming
MUMBAI: Cartoon Network US has claimed that its three-hour late-night weekend franchise Adult Swim (every Sunday from 11 pm – 2 am) posted double-digit ratings and delivery gains across the board versus its premiere week at this time last year.
Among its primary target demo of adults 18-34, Adult Swim ratings (0.5) increased by 25 per cent and delivery (244,000) improved by 27 per cent.
Ratings for men 18-34 (0.5) jumped by 67 per cent, while delivery (133,000) improved by 85 per cent. The highest-rated show was The Oblongs (10:30 pm), with a 0.7 rating (up 17 per cent). The highest-rated original series was Sealab 2021 (11:45 pm), with a 0.6 rating (up 20 per cent). Ratings for viewers aged between 12 and 24 (1.1) was up by 38 per cent and delivery (413,000) increased by 57 per cent.
Even household ratings (1.4) saw 40 per cent improvement, while delivery (1,126,000) posted 44 per cent increases. The tight-knit Oblong clan lives in Hill Valley, a toxic valley downstream from the typical industrial waste site, which has caused a variety of bizarre physical and emotional abnormalities. At the head of the dinner table is the patriarch Bob Oblong and his alcohol-and-tobacco-addicted, bald-but-beautifully-wigged wife Pickles, who frequents the Rusty Bucket bar, owned by transexual Anita Bidet. The family includes their conjoined twin sons Biff and Chip, who share three legs and three buttocks, but can’t seem to agree on anything; sweet, tattling, four year-old daughter Beth, sporting a cucumber-like growth sprouting from her head; and youngest son Milo, a one-haired optimist who has every childhood emotional disorder and behavioural problem ever diagnosed.
Friday night’s presentation of Cartoon Fridays continues to be a ratings powerhouse for the network, with this week’s kids 6-11 rating (4.2) gaining 17 per cent and delivery (775,000) improving by 23 per cent.
A mini-marathon of Ed, Edd n Eddy (8 pm-12 am) earned significant year-to-year ratings and delivery gains across all kids demos, including 112 per cent growth in tweens 9-14 ratings (3.6) and 124 per cent growth in delivery (673,000).
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
