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kindlife revolutionises beauty and wellness with kiki.Ai
Mumbai: kindlife, India’s fastest-growing beauty, nutrition and wellness platform, introduces its groundbreaking AI-powered tool kiki.Ai. With a mission to simplify knowledge on better living, kindlife is taking a giant leap forward in providing consumers with expert-recommended guidance like never before.
Launched in December 2021, kindlife has experienced remarkable growth and is the go-to destination for young India seeking reliable and credible wellness information. The platform has over 750 brands, all of which are kindcode approved i.e. they are either plant-based, toxin-free, eco-conscious, and cruelty-free, and has over 1.5 million visitors every month. As the country’s fastest-growing platform for authentic, verified information on wellness, the brand recognises the ever-increasing need for simplifying and streamlining knowledge in this field.
In a world inundated with information, it can be difficult for individuals to discern what truly benefits their health and happiness. kindlife is addressing this challenge head-on by harnessing the power of AI and technology with kiki.AI, a tool that places technology at the centre of its mission.
Speaking at the launch, kindlife founder & CEO Radhika Ghai said, “85% of our audience are under the age of 35 and are adapting to a newer, kinder way of living. As a brand we understand that navigating through the limitless world of wellness can be an overwhelming task. This is why we developed kiki.Ai, an AI powered discovery tool to help our consumers find the right information that is expert verified. Whether the consumer is looking for products with a particular ingredient or a specific routine, kiki.Ai has got them covered on all things kind. We believe that kiki.AI will empower consumers to take control of their well-being and lead healthier, happier lives.”
Kiki.Ai simplifies knowledge by organizing complex information into easily digestible insights ensuring that users receive expert advice and guidance tailored to their unique needs and preferences. It also provides expert recommendations using AI algorithms to curate content to make sure the consumers receive expert advice, guidance tailored to their unique needs and preferences, along with expert-verified product recommendations. Lastly it not only provides personalised information that evolves over time enhancing user experience but also presents consumers with verified information backed by verified data sources and expert insights.
With the launch of kiki.AI, kindlife reinforces its position as an industry leader, dedicated to promoting kindness towards oneself and the planet. With technology at the heart of the brand, kindlife through the launch of this innovative tool continues to empower its community to make conscious and informed choices.
Consumers can embark on a journey towards a kinder and better lifestyle by visiting kiki.AI.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
