MAM
Nokia continues tie up for Emmy Awards
MUMBAI: Nokia is in its fifth year as corporate sponsor of the Academy of Television Arts & Sciences. The company was involved with this morning’s telecast of the 55th Primetime Emmy Awards and the surrounding festivities at the Shrine Auditorium in Los Angeles. In India, viewers can catch the repeat telecast on Zee English tonight at 8:30 pm.
Multiple Nokia observation cameras were used. A remote camera took and sent high-quality photos of the red carpet. Customers with a multimedia messaging service (MMS) phone and GSM service from either AT&T Wireless Services or T-Mobile, were able to send a request to the observation camera via text messaging to take a photo for them and send the photo directly to their mobile phone.
Once the photo is sent to them, customers can use the photo as wallpaper or a screensaver to further personalise their mobile phone. Professional photographers were supplied with the Nokia 3650 camera phone and positioned in key areas on the red carpet and backstage. The photographers snapped photos and sent them to http://www.nokiaredcarpetpics.com where customers can get a quick, behind-the-scenes look into the Emmys.
An official release informs that seeing a global trend of people using more than one mobile phone to match to their outfit or environment, Nokia is providing each presenter of the awards show a SIM card and three of the newest Nokia mobile phones. The SIM card, exclusive to the GSM service, is a small thumbnail size card that stores ones mobile phone number and a certain amount of one’s contact and calendar information.
It can easily be transferred into the back of GSM phones. This allows one to change a phone quickly and easily while keeping all important information at one’s fingertips. Provided in the much talked about Primetime Emmy Awards gift basket will be the Nokia 3650 camera phone, the Nokia 3300 music phone and the Nokia 6800 messaging phone, the release adds.
Brands
Zscaler, Airtel launch India AI Cyber Research Centre
New hub to boost cyber resilience and trusted AI use
NEW DELHI: As India’s digital engine roars ahead, so do the risks riding shotgun. In response, Zscaler, Inc. and Bharti Airtel have joined hands to launch the AI and Cyber Threat Research Center – India, a national initiative aimed at strengthening the country’s cyber defences and accelerating responsible AI adoption.
The centre is designed as a multi stakeholder platform that brings together industry, government and academia. Its mission is clear: protect critical sectors such as telecom, banking and energy, shield everyday digital users, and future proof India’s fast expanding online ecosystem.
India has long been a major innovation hub for Zscaler, with a substantial portion of its cyber research talent based here. With this new centre, that footprint evolves into a national collaboration engine. The idea is simple but ambitious, build in India, for India, and help power the country’s journey towards a secure and digitally self reliant future.
The timing is telling. India is building digital systems at population scale, not just enterprise scale. That scale has widened the attack surface dramatically. At the same time, cyber criminals and nation state actors are deploying AI to scan, probe and exploit vulnerabilities in minutes.
Zscaler’s research arm, ThreatLabz India, reports millions of infiltration attempts every month. These include espionage campaigns linked to regional geopolitical tensions, 1.2 million intrusion attempts from 20,000 sources targeting 58 Indian digital entities, and a rise in zero day exploit attempts across multiple industries.
In such an environment, perimeter based security models are struggling to keep pace. The new centre aims to push a shift towards secure by design systems and Zero Trust architecture.
Its strategy rests on four pillars: protect through real time intelligence, remediate by working directly with government agencies, facilitate adoption of AI driven security and Zero Trust frameworks, and build a stronger cybersecurity talent pipeline through specialised certifications.
As founding members, Zscaler and Airtel will combine global threat intelligence with local network visibility. Zscaler will deploy a dedicated India focused research team and draw insights from its Zero Trust Exchange platform, which processes over 500 billion daily transactions worldwide. Airtel, meanwhile, will contribute deep visibility into IoT and mobile traffic, helping detect suspicious activity faster and coordinate response across the ecosystem.
Bharti Airtel executive vice chairman Gopal Vittal, said the partnership extends Airtel’s commitment to safeguarding customers and the nation’s digital fabric. He added that the collaboration would address challenges unique to the Indian market and encourage secure and confident digital engagement.
Zscaler chief executive, chairman and founder Jay Chaudhry, said India’s digital ambition cannot be secured with legacy firewalls and VPNs. He noted that a modern Zero Trust architecture is essential for a hyper connected world and that the new centre would harness the scale of Zscaler’s global security cloud while empowering a new generation of Indian cyber defenders.
Additional members from critical public and private sectors are expected to join the initiative in the coming months, expanding its scope and deepening collaboration.
In a world where threats travel at machine speed, India’s answer is to think faster, collaborate wider and build smarter.
