MAM
Nokia continues tie up for Emmy Awards
MUMBAI: Nokia is in its fifth year as corporate sponsor of the Academy of Television Arts & Sciences. The company was involved with this morning’s telecast of the 55th Primetime Emmy Awards and the surrounding festivities at the Shrine Auditorium in Los Angeles. In India, viewers can catch the repeat telecast on Zee English tonight at 8:30 pm.
Multiple Nokia observation cameras were used. A remote camera took and sent high-quality photos of the red carpet. Customers with a multimedia messaging service (MMS) phone and GSM service from either AT&T Wireless Services or T-Mobile, were able to send a request to the observation camera via text messaging to take a photo for them and send the photo directly to their mobile phone.
Once the photo is sent to them, customers can use the photo as wallpaper or a screensaver to further personalise their mobile phone. Professional photographers were supplied with the Nokia 3650 camera phone and positioned in key areas on the red carpet and backstage. The photographers snapped photos and sent them to http://www.nokiaredcarpetpics.com where customers can get a quick, behind-the-scenes look into the Emmys.
An official release informs that seeing a global trend of people using more than one mobile phone to match to their outfit or environment, Nokia is providing each presenter of the awards show a SIM card and three of the newest Nokia mobile phones. The SIM card, exclusive to the GSM service, is a small thumbnail size card that stores ones mobile phone number and a certain amount of one’s contact and calendar information.
It can easily be transferred into the back of GSM phones. This allows one to change a phone quickly and easily while keeping all important information at one’s fingertips. Provided in the much talked about Primetime Emmy Awards gift basket will be the Nokia 3650 camera phone, the Nokia 3300 music phone and the Nokia 6800 messaging phone, the release adds.
MAM
Casio India unveils ‘Sun Portraits’ campaign for Baisakhi
New LTP-SN6 series celebrates timeless bonds and festive renewal.
MUMBAI: Casio India has found a beautiful way to mark time this Baisakhi by reminding us that some moments are truly timeless. The leading watch brand has launched a heartwarming new campaign titled ‘Making Moments That Matter’, featuring its elegant LTP-SN6 series of watches. The campaign film, created in the spirit of Baisakhi, captures how life changes with time, roles, and cities, yet the bonds and memories that truly matter remain constant.
Set against the backdrop of renewal and gratitude that defines the festival, the film traces a touching journey of relationships that endure despite the passage of time. It highlights how a single meaningful moment can bring loved ones closer again, blending nostalgia with contemporary storytelling.
The new LTP-SN6 series including models such as LTP-SN6KGS-7A, LTP-SN6KR-1A, LTP-SN6KD-2A, and LTP-SN6KR-8A takes centre stage with its understated sophistication and timeless design, perfectly complementing modern Indian sensibilities.
Casio India managing director Takuto Kimura said, “Baisakhi is a celebration of renewal, gratitude, and togetherness. With this campaign, we wanted to reflect on the timeless nature of human connections. Our watches are not just timekeeping devices but companions that become part of these meaningful journeys.”
The campaign reinforces Casio’s commitment to offering classic, thoughtfully designed timepieces made for India, while encouraging people to cherish the bonds that truly matter.
In a world that moves at breakneck speed, Casio has gently reminded us this Baisakhi that the best moments aren’t rushed, they’re simply remembered. A refreshing campaign that proves some things, like true connections and fine craftsmanship, only get better with time.
