MAM
Top brand placed in ‘Baghban’ film courtesy Leo Entertainment
MUMBAI: Leo Entertainment, the full service entertainment consultancy division of Leo Burnett India, is going all out to grab brand associations for producer Ravi Chopra’s multi-starrer feature filmBaghban.
The film stars Amitabh Bachchan, Hema Malini, Salman Khan and Aman Varma among others.
Leo Entertainment has managed to forge alliances with brands such as ICICI Bank, Tata Tea, Zip Telecom, Ford automobiles and Archies which will conduct in-film placements in the film. The agency has also conceptualised “zara hatke” (different) promos.
Leo Entertainment head Sanjay Bhutiani says that the first phase of the campaign – TV, hoardings, posters and banners for the domestic and international market – has already been conceptualised by his team.
He explains, “In an attempt to be different from run-of-the-mill trailors and publicity material, we have developed offbeat creatives. The promotional material strives to induce guilt among children; in turn urge them to express their love for their parents.”
Some of the promos airing on TV channels include visuals of Amitabh Bachchan walking with a small child with the tag line “He was there when you took your first step; will you be there when he takes his last?” Another creative has the tag line “Their house was always yours. How come they are guests in your house?” and the third one is “They sacrificed their today for your tomorrow…”
Industry sources say that the publicity and promotional budget for producer Ravi Chopra’s film – slated as contemporary version of the Rajesh Khanna-Shabana Azmi film Avtaar – is around Rs 20 million.
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Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
