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DoubleClick, Macromedia’s solutions for online advertising
MUMBAI: DoubleClick and Macromedia have formed a strategic alliance to develop rich media solutions to improve the effectiveness of online advertising.
Under the terms of the agreement, the US based companies will develop an integrated rich media solution that will simplify the process of creating, trafficking and reporting on rich media advertisements for advertisers, agencies and publishers.
By working with DoubleClick, Macromedia’s goal is to help publishers and agencies reduce cost and time required to create and deploy rich media ads. The integrated solution will help the industry get closer to the standards that are needed, reducing the number of steps and applications required to deploy rich media. To achieve this, both companies will closely integrate DoubleClick DART and Macromedia Flash MX software to provide advertisers with a simplified, cost-effective process.
DoubleClick’s DART platforms provide comprehensive online advertising solutions to more than 1,500 advertisers and publishers, including all of the top ten global advertising agencies. DART for advertisers is a hosted advertising management and serving solution, designed to help marketers reach their online goals efficiently and effectively. DART for Publishers solution helps publishers monetize their content and generate revenue, and DART Enterprise is an in-house, licensed software solution for targeting, serving and reporting ads delivered online and through other digital channels.
Macromedia Flash MX creates rich Internet content and applications with a better return on investment. Powerful video, multimedia and application development features allow the creation of rich user interfaces, online advertising, e-learning courses, and enterprise applications front-ends.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
