BBC
BBC takes battle of the boardroom to the skies
MUMBAI: BBC World is targeting business decision makers for its Boardroom Battles season that commences on the channel soon.
Using in-flight advertising on Jet Airways, the channel has employed eye-catching colourful leaflets stuck to newspapers that are circulated every day on Jet Airways flights.
The broader business audience is targeted through a mass media campaign driven by press advertisements in the Sunday editions of The Economic Times and The Statesman with the creative strategy aimed at ensuring tune-ins for the programmes.
BBC World is also addressing another niche audience group for these programmes – business school students. Posters and leaflets will be placed in the top business schools across India to encourage management students to watch the programmes on the channel.
Boardroom Battles programme initiative features Dangerous Company – a three-part series looking at some management failures that have led to financial crises, Trouble At The Top – a ten-part series which enters the world of big business, examining how bosses steer their way through startups, revivals, turnarounds and disasters, and Back To The Floor – a seven-part series where top bosses return to the shop floor for a week to see what working life in their companies is really like
MUMBAI: BBC Global News has announced a new partnership with Twitter Amplify, the social broadcast network service’s innovative video promotion tool.
This is the first Twitter Amplify partnership with a global news broadcaster. Commenting on the same, BBC global news director of digital & technology James Montgomery said, “This new collaboration harnesses our global reach and newsgathering capabilities to bring our advertising partners clever and impressive products. Building on the efforts of BBC America’s partnership with Twitter, we’re thrilled to bring our ad partners with us at the cutting edge of news.”
 |
BBC Global News will provide the global Twitter community timely in-tweet video clips that complement its global newsgathering operation. This partnership offers BBC Global News and its future brand partners an integrated cross-platform tool to reach new audiences on Twitter. BBC Global News operates BBC World Service radio, BBC World News television, and bbc.com/news outside the UK.
“What makes this partnership exciting is the amazing content Twitter users will get from BBC Global News, no matter where they are in the world,” said Twitter Amplify senior director Glenn Brown. “We look forward to working with BBC Global News to bring these programmes to market.”
BBC.com has already begun production of a new in-Tweet broadcast, #BBCTrending, a new series of innovative short form video broadcasts that will be presented by Anne-Marie Tomchak (@AMTomchak) and will launch later this fall. The broadcast will give users the inside story behind the latest trending phenomena on social media that day. #BBCTrending is distributed to the 4.8 million followers of the BBC international news Twitter handle, @BBCWorld, and will be enhanced by Twitter Amplify.
#BBC Trending will incorporate three key elements:
1. The BBC’s international social media reach and 24-hour video production operation
2. The BBC’s global newsgathering and monitoring operations, which provide both round the clock news reporting and monitoring of global TV, radio, press, internet and news agency sources, and
3. Twitter Amplify’s innovative real-time video promotion tool.
“Being a part of this new project is thrilling,” said Tomchak. As the face of #BBCTrending, Tomchak will be working with production units across the BBC to identify and build compelling conversations on what’s trending around the world. “On Trending, we’re tapping the most powerful internal insight tools and the massive BBC international newsgathering and language operations to decipher why and how trends are happening on social media around the world.”
In April, BBC America signed a similar deal with Twitter Amplify to offer the first in-Tweet branded video synced to hit series, including Top Gear.
