MAM
Levi Strauss announces “A Time to Lead” initiative
NEW DELHI : Levi Strauss today announced its A Time to Lead programme, calling upon youth to join in the battle against the AIDS epidemic.
The apparel major has fixed 1 December – World Aids Day, for a music event to be held in New Delhi, during which youth will be called upon to take up the challenge and lead the quest in the Battle Against Aids. A music video that aims to reach a larger audience with this message through television will also be released on World Aids Day in New Delhi.
The music video project is being co-ordinated by Amit Saigal, the editor of Rock Street Journal. The music is composed by Orange Street and the video is being produced and directed by Indrajit Nattoji and Bindiya Murgai of Blink Pictures. Dr. Palash Sen, member of the home-grown band, Euphoria, has written the lyrics for the track.
The programme objective will be flagged off with a Peer Education Workshop that will reach out to 5000 young people, leading upto the World Aids Day on 1 December.
On 2 November, LSIL in association with Freedom Foundation, will host a daylong workshop, to create awareness on the subject. 72 young people – 51 from across the country and 21 from Bangalore will attend this workshop and will “Lead” the initiative amongst their peers back home to increase their understanding about HIV and AIDS. A majority of the participants are winners from a contest that was run by the Levi’s brand.
Brands
YES Bank appoints S Anantharaman as chief risk officer
Former Jio Financial Services group chief risk officer takes charge of enterprise-wide risk at the embattled private lender
MUMBAI: YES Bank is not taking chances with risk anymore. The private lender has appointed S Anantharaman as its chief risk officer, a hire that signals the bank’s continued effort to rebuild credibility and tighten the controls that once famously slipped.
Anantharaman arrives from Jio Financial Services, where he served as group chief risk officer and built a risk management architecture spanning lending, payments, insurance broking and asset management from the ground up. Before that, he held the chief risk officer role at Bank of Baroda and senior leadership positions at HDFC Bank and L&T Finance Holdings. Three decades in banking and financial services, in other words, with scars and qualifications to match. He is a chartered accountant and a CFA charterholder.
At YES Bank, his brief is considerable. Anantharaman will oversee the bank’s entire enterprise-wide risk framework, covering credit policy, market risk, operational risk, information security, data governance, analytics, model governance and data privacy. It is, in short, every lever that matters when a bank is trying to prove it has grown up.
YES Bank’s turbulent past needs little rehearsing. What it needs now is exactly what Anantharaman has spent thirty years building: the kind of risk culture that stops problems before they become headlines. The appointment suggests the bank knows it.
