News Broadcasting
ESS acquires NBA telecast rights till 2006
SINGAPORE: ESPN Star Sports, has announced that it has acquired live cable and satellite broadcast rights to NBA for the next four consecutive seasons, the first of which began last week.
The channels will carry two live games a week during the regular season, the star-studded All-Star Weekend and three live games per week during playoffs. In addition ESPN will carry the entire Western Conference finals of this season as well as the NBA Finals. This agreement covers India, most of Southeast Asia, Hong Kong, Taiwan and Korea. The NBA is also available in China on Star Sports. In the Philippines, there will be two live NBA playoff games each week through the first two rounds of the playoffs.
An official release informs that with more Asians playing basketball in the NBA, specifically Chinese players, NBA action is gaining ground in Asia. With Mainland Chinese players Wang Zhizhi of the LA Clippers, Mengke Bateer of the San Antonio Spurs, and most recently, top draft pick Yao Ming of the Houston Rockets set to make waves in the NBA, the fan base in the region is expected to expand considerably as more and more Asians get into the game.
The NBA Champion Los Angeles Lakers, with superstars Shaquille O’Neal and Kobe Bryant, will be looking for a fourth consecutive Championship title, while Eastern Conference Champion New Jersey Nets led by Jason Kidd and Chris Webber’s Sacramento Kings will be among a host of teams looking to dethrone them.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
