MAM
Sansui claims CTV sales in October
MUMBAI: Sansui India has achieved for the first time, record sales of over 80,000 colour television (CTV) sets in the last one month.
This fiscal, Sansui is targeting a market share of 10 per cent, a 2.5 per cent increase over current figure of 7.5 per cent, an official release states.
For the Diwali season, Sansui India added six new models to its existing basket of products. ‘Smart Eye’ – is available in three new models – 14, 20 and 21 inches and ‘Studio Series’ with features like 11- program memory, self demonstration, selectable picture and sound in several modes. DVD / VCD / LD compatibility etc., is available in 20, 21 and 29 inches.
Meanwhile, Sansui India has also strengthened its dealership network and the total number of dealers, including direct and indirect dealers, stands at about 6,000. Last year, the company sold 450,000 CTV units.
Brands
KFC turns tea time into dunk time with Khushi and Orry
Dunked range campaign mixes gossip, friendship and extra sauce.
MUMBAI: When the tea is hot and the chicken is hotter, you know it is going to be a night in. KFC has unveiled a new campaign for its all-new Dunked range, enlisting Bollywood’s favourite BFF duo Khushi Kapoor and Orry for a reel that serves sass with a side of sauce.
The video plays out like a familiar Gen Z script. A party is ditched after Orry’s swollen face becomes the evening’s plot twist. Instead of flashing lights and crowded dance floors, the duo opts for a cosy night in. Khushi proposes a New Year resolution to simply stay home more often. Orry counters with a more ambitious goal shedding his “gossip aunty” reputation, a claim that earns him a sceptical look.
Naturally, restraint does not last long. Before Khushi can finish her sentence, Orry launches into animated storytelling mode. Celebrity break-ups, DM drama, influencers on diets, the tea flows freely, and so does the dunking. Between bites and banter, KFC’s Dunked range becomes the unofficial third wheel, anchoring the conversation in indulgence.
The campaign cleverly mirrors product and persona. Just as the Dunked range promises bold flavours and generous sauce, the reel leans into exaggerated expressions, playful tension and friendship dynamics that feel instantly shareable. The storytelling is fast, cheeky and built for scroll culture.
By tapping into pop-culture references and the easy chemistry between the two personalities, KFC positions its Dunked range as the perfect partner for laid-back evenings where gossip is plentiful, resolutions are flexible and the sauce is unapologetically extra.
The campaign is now live across KFC’s digital platforms, targeting younger audiences who see food not just as a meal, but as a mood.
Because sometimes, the best parties are the ones you skip, especially when the tea is this juicy.
