GECs
Revamped Star Gold has immediate impact on ratings
MUMBAI: Yesterday’s fuddy-duddy channel is now hip and happening. Hindi movie channel Star Gold, which donned a new look and attitude on 1 November, appears to have made an immediate impact on viewers.
In the first week of donning its new “nimboo mar ke” (laced with a dash of lime) avatar, Star Gold claims to have beaten the competition hollow on the ratings lists.
Quoting the latest TAM ratings, a company release claimed four of the top 5 movies and its highest ever all-week 24-hour share at 3.37. And a clear indicator that the move to dub hit foreign films into Hindi was working was provided by the the fact that the top rated movie is Bruce Lee’s Fist of Fury with a 1.95 TVR. This is followed by Pratikar with 1.77 TVR; Biwi No 1 with 1.72 and Hum with 1.68 TVR, the release claims. At No. 5 is Zee Cinema’s Dulhe Raja with 1.5 TVR.
Star Gold also claimed highest audience shares for the week. Its weekdays prime (7 pm to 10 pm) was 5.32, Zee Cinema 2.47 and Sony’s MAX at 2.09, the release says.
The weekend prime shares (8 pm – 11 pm) was 7.61 for Star Gold, 3.65 for MAX, followed by 2.05 for Zee Cinema.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
