GECs
DD Sahyadri has its own website
MUMBAI: After DD Jaipur, Doordarshan Mumbai has become the second Kendra in the country to have launched its own website.
www.ddmumbai.com or www.sahyadritv.com was launched on 2 October 2002, the day Mumbai Doordarshan turned 30. Conceived and developed in house, the site provides information about the history of the centre and weekly programme schedules as also links to the Cable Act and the latest TRPs.
The idea, say DD officials, was to familiarise viewers with DD Sahyadri programmes, which are the among the best among the current lot of the pubcaster’s shows. Special information about the channel’s interactive shows like Hello Doctor, Hello Sakhi and Saad Pratisaad is given to enable viewers to participate in the shows. The site will be devloped gradually to become an interactive interface for advertisers, programme producers as well as information database for viewers, say officials.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
