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Vui Live wins digital marketing mandate for Laiqa Wellness
Mumbai: Vui Live, a digital marketing and consulting company, has secured the digital marketing mandate for Laiqa Wellness, a Gurgaon-based Femtech startup. This partnership aims to boost Laiqa’s digital presence and brand awareness in the competitive Indian market, focusing on the feminine hygiene and menstrual care sectors.
Vui Live will develop and execute tailored digital marketing strategies to increase the brand’s reach and engagement. The agency will handle Laiqa’s social media, SEO, performance marketing, WhatsApp & email marketing, and all creative content, ensuring a cohesive brand presence across various platforms.
Vui Live co-founder & business head Akash Manchanda said, “We are elated to have inked this partnership with Laiqa Wellness. This association is not just about driving compelling campaigns, but also about understanding the landscape and enabling effective communication. Our extensive experience in driving brand visibility through integrated digital marketing strategies will help Laiqa connect with its target audience.”
Vui Live, with clients like Vivanta Katra, Borges, Anant Raj, Bhutani Infra, and SpringHouse, offers services including branding, creative, SEO, performance marketing, direct marketing, web design & development, and marketing technology. With the addition of Laiqa Wellness, Vui Live is now set to enter the women’s wellness space and enhance customer engagement across India.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
