News Broadcasting
BBC emerges tops in decisionmakers’ survey
BBC World has emerged as the most-watched channel in a decision makers’ survey conducted by market research firm ORG-Marg for the news and information channel. The research sample covered 1,030 executives designated as general managers and above in private companies, public sector organisations and financial firms.
51.7 per cent of those surveyed said that they had watched BBC World yesterday, 73 per cent said that they had tuned into it the past week and 79.3 per cent said that they switched it on in the past month. As compared to this Star News was watched by 71 per cent in the previous week, Star Plus by 65 per cent and CNN by 52 per cent. Discovery, Sony, Zee TV, DD1 were watched by less than 50 per cent of them in the previous week.
BBC World had commissioned a similar survey in 1997 and it has retained its audience since then among decision makers even in 2000. Star Plus has lost two points dropping from 67 per cent to 65 per cent, DD I from 62 per cent to 42 per cent, Zee TV from 58 per cent to 45 per cent.
Additionally, the survey revealed that nine out of every 10 CEOs said that they prefer BBC World to any other channel. Almost a similar number of CEOs said that they preferred Star News.
With convincing research like this, BBC World should have no problems finding sponsors and advertisers for its India specific programming. Or should it? Watch this space.
News Broadcasting
CNN-News18 to air live counting day coverage for five state election results on May 4
The channel is rolling out its biggest election coverage machinery yet for results day on 4th May
NOIDA: The votes have been cast. Now comes the reckoning. CNN-News18 is pulling out all the stops for results day on 4th May, when counting begins across five battleground states — West Bengal, Assam, Kerala, Tamil Nadu and the Union Territory of Puducherry — in what promises to be one of the most closely watched electoral verdicts in recent memory.
The channel’s coverage, titled Battle for the States: The Verdict, kicks off at 7am and runs through the day across linear TV, connected television and YouTube. It is the culmination of CNN-News18’s multi-format editorial initiative, Battle for the States, which has tracked the polls from the beginning under the theme Road to Power.
At the operational heart of the coverage will be the Live Results Hub, the channel’s central command centre built to collate, verify and process real-time data flowing in from reporters stationed at counting centres across constituencies. The hub combines newsroom intelligence, analytics and on-the-ground reporting to deliver what the channel promises will be the fastest and most accurate results coverage in English news.
Leading the on-air charge will be primetime anchors Rahul Shivshankar, Anand Narasimhan, Aman Sharma, Nabila Jamal and Shivani Gupta. They will be joined by a wide panel of commentators including author Chetan Bhagat; GVL Narasimha Rao, senior leader of the BJP; Smita Prakash, editor of ANI; activist Saira Shah Halim; political analyst Sumanth C Raman; Abhijit Iyer Mitra, senior fellow at IPCS; Amitabh Tiwari, founder of VoteVibe; columnist Abhijit Majumdar; Nalin Mehta, managing editor of MoneyControl; political analyst Tehseen Poonawalla; senior journalist Subir Bhaumik; and political analyst Manojit Mandal.
Shivshankar, who serves as editorial affairs director at CNN-News18, set out the stakes plainly. “Counting day is one of the most watched events in the electoral cycle, where speed and credibility are tested in real time,” he said. “Battle for the States: The Verdict is built on that promise, combining ground reporting, sharp analysis and cutting-edge election technology to give viewers the clearest and fastest route to the verdict. On May 4, CNN-News18 will once again be the nation’s most trusted channel to witness democracy in action.”
Smriti Mehra, chief executive of English and Business News at Network18, framed the coverage in broader terms. “Elections are defining national events, and audiences turn to brands they trust in moments that matter,” she said. “CNN-News18 has consistently led from the front in every election coverage, and this special programming reflects the scale of our ambition and editorial strength.”
The channel has form here. It claims to have been India’s most preferred English news destination for election results for the past 20 years, covering everything from the 2024 general elections to the Delhi, Maharashtra, Bihar and BMC polls on the back of what it calls an “Always First, Always Right” record. Five states, one day, and a nation waiting for answers. The clock starts at 7am on 4th May.
