News Broadcasting
ETV Kannada Launching, Urdu Channel Next
Competition in the Kannada TV firmament is all set to heat up with the launch of a new Kannada Channel from Ramoji Rao’s Eenadu TV (ETV) stable on 10 December.
Its launch comes just about a year after news of such a channel first surfaced in December 1999. The new general entertainment Kannada channel faces a stiff test from the well settled Udaya of Sun TV, as also the comparatively more recent Ushe and Suprabhat. Udaya at present hogs a whopping 70% share of the Rs850 million worth of ad spending in Karnataka.
The channel will be a 24 hours free to air channel with the programming pattern on the same lines as other ETV regional channels like ETV Marathi. Transmission is through Intelsat 704 at 66°E. The trial run started on 3 December. On Launch day two Blockbuster movies will be shown, one starring Kannada matinee idol Raj Kumar.
Speaking exclusively to Indiantelevision.com, an executive of ETV’s Mumbai office said: “The Kannada audience is very discerning on the quality front. This IT savvy, educated audience will not accept just anything that is dumped to them. But our experience in successfully running Marathi and Bengali channels will definitely help us to deliver the best to our Kannada audience.”
For Ramoji Rao, after ETV Kannada, the next on the list is an Urdu channel which will be launched sometime in March 2001. The programme compilation has been going on for the last few months. Other regional channels are also in the pipeline.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
