Brands
ITC Fabelle introduces ‘One Earth’ collection
Mumbai: Fabelle Exquisite Chocolates, the home-grown luxury chocolate brand from ITC Ltd., is recognised for creating unparalleled chocolate experiences for its discerning consumers. In the last few years Fabelle has introduced several industry firsts such as the Fabelle Trinity – Truffles Extraordinaire -World’s most expensive chocolate, Fabelle Finesse – World’s finest chocolate*, setting a benchmark for the global chocolate industry.
Continuing the legacy, Fabelle this year is set to entice chocolate lovers with a novel creation. Inspired by the sentiment of ‘Vasudhaiva Kutumbakam’ – The World Is One Family, Fabelle introduces its latest innovation – Fabelle One Earth Collection. At an event held at the ITC Sheraton, New Delhi, Fabelle, in a strategic collaboration with Chef Andy Allen, an acclaimed Australian food critic and TV presenter, unveiled this delectable fusion of global flavours and cultures.
This signature luxury chocolate offering has been meticulously handcrafted with finest ingredients and cocoa. It comprises 10 unique truffles, each of which truly represents the essence of the rich and diverse flavours of nations from across the world – Afghanistan, Australia, Bangladesh, England, India, New Zeland, Netherlands, Pakistan, Sri Lanka and South Africa.
ITC Fabelle Master Chocolatiers, known for their unwavering commitment to excellence conducted multiple iterations and co-creation sessions with chef Andy Allen to perfect each truffle. A selection of hand-picked ingredients, including Afghan Figs, Australian Macadamia, Bangladesh-inspired Posto, England’s Morello Cherry, India’s Walnut, Condensed Whole Milk from the Netherlands, New Zealand’s Apple, Aqua Rose from Pakistan, Sri Lankan Coconut and South African Orange, were artfully harmonised with the unparalleled excellence of Fabelle’s chocolates. Each truffle therefore tells a unique story of the country that inspired this specific creation. This limited-edition offering will contain 10 truffles (130g) priced at INR 999/- inclusive of taxes, and will be available at Fabelle boutiques across Ahmedabad, Bengaluru, Chennai, Delhi NCR, Hyderabad, Kolkata and Mumbai.
The chocolate truffles serve as a testament to the artistry of ITC Fabelle Master Chocolatiers. They carefully combined these international ingredients with Fabelle’s premium chocolate to deliver a sensory journey that transcends borders and celebrates the universal love for chocolate much like sports.
To celebrate the launch of ‘Fabelle One Earth’, the event was graced by eminent personalities associated with the world of sports and cricket. Dinesh Karthik – Indian professional cricketer and commentator, Waqar Younis – Pakistani cricket coach, commentator and former cricketer, and Lisa Sthalekar – Australian cricket commentator, former cricketer and captain of the Australia women’s national cricket team exchanged ‘One Earth’ as a gesture to honour the essence of unity and community.
Emphasising on the launch of Fabelle One Earth, ITC Ltd COO – Chocolates, Coffee, Confectionary & New Category Development Foods Division Rohit Dogra said, “Fabelle is dedicated to giving chocolate lovers true world-class experiences. With Fabelle One Earth, we aim to bring people together through the magic of chocolate. This special collection has 10 distinct truffles, each with a singularly delectable taste. The assemblage of speciality ingredients inspired from different countries brought together in one box of chocolate truffles, the ‘Fabelle One Earth’ showcases the brand’s commitment to creating unique tastes and textures.”
Commenting on his first collaboration with the brand, Australian food critic and TV presenter Andy Allen said, “Fabelle has one of the finest collections of chocolates in the world in my view. It has been an absolute pleasure to work alongside the Fabelle team to bring alive this masterpiece. Fabelle One Earth is a culinary journey that encapsulates the essence of diverse cultures and flavours from ten different countries. It was the result of countless hours of craftsmanship, relentless commitment and tireless exploration of global flavours that have gone into the curation of each of the truffles. We are extremely happy with the outcome and hoping that everyone enjoys this beautiful amalgamation of chocolate and culture.”
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
