News Broadcasting
Swaraj makes politics of convergence regulation; says bill is not delayed
Indian information and broadcasting minister Sushma Swaraj again resorted to some political speak yesterday on the convergence bill. She said that she was not aware that the Group of Ministers (GoM) was supposed to meet to discuss the Fali Nariman redraft of the earlier convergence draft.
Earlier she and information technology minister Pramod Mahajan had insisted that the GoM was to meet on 21 December. Later they could not do so because they were too busy to meet because of the pressures of Parliament, reports indicated.
Swaraj said that the Bill was very much a priority with the government and it would take efforts to get it into shape. She added that hardly one per cent of convergence had happened in India, so there was no point in saying that the regulation accompanying it has been delayed.
The group of ministers had earlier hurled the convergence bill ball back at Nariman to clarify the role of the spectrum manager, the name of the bill, and specify which ministry should play the steering role for convergence, among other issues. The IT,telecom and I&B ministry have all been jostling with each other take up that role.
The bottomline of Swaraj’s statements is that the convergence draft will take some more time to see the light of day before being shaped as a bill. Following this it will be posted onto the Net for people’s views. It will be placed before a parliamentary subcommittee before being introduced in parliament for enactment. The net is that, it is quite likely that it may scrape through in the budget session of Parliament, if things pan out. Or the industry will have to wait for the monsoon session.
Keep those fingers crossed!!!!
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
