Brands
American Pistachios Growers onboards PV Sindhu as brand ambassador
Mumbai: The India office of American Pistachios Growers (APG) has announced PV Sindhu, one of India’s sports icons, as the brand ambassador for California-grown American pistachios in India in 2023-24 season.
APG Indian representative Sumit Saran said, “We are very delighted and honored to be associated with one of India’s icon, PV Sindhu. Her exceptional achievements have not only brought glory to the nation but have also inspired countless individuals.”
“India is a growth market for American pistachios. India itself does not produce any pistachios. However, as awareness about pistachios and its health benefits increase, we are seeing continuous growth in demand for American pistachios. With PV Sindhu, we are looking to take this information about California pistachio nutrition and health to health conscious consumers across the country,” Saran added.
Speaking on the association, PV Sindhu said, “I am delighted to partner with American Pistachios Growers. As an athlete, maintaining a healthy diet is crucial. Pistachios are a smart choice – they’re protein-rich and offer the right balance of fats for sustained energy. In the world of sports, every detail counts. That’s why I choose California pistachios as they are nutrient-dense and support overall health and performance.”
American pistachios are easily available on all major e-commerce platforms and with major dry fruit retailers across India. Consumers can find them by simply searching or asking for “California pistachios” and choose from the many brands that sell them in India.
Brands
Hard Rock kitchen appliances to enter India through EBG Group
Coffee machines and gadgets set to tap Rs 29,000 crore market
MUMBAI: EBG Group has partnered with Hard Rock International to bring a new range of Hard Rock branded coffee machines and small kitchen appliances to Indian consumers, marking the global brand’s entry into the country’s premium home appliance segment.
The partnership will see EBG Group design, develop, manufacture and distribute the appliances under a licensing agreement. The collaboration is backed by a planned investment of Rs 100 crore and is targeting revenue of Rs 500 crore over the next five years.
The companies are looking to tap into India’s fast growing premium home appliance market, estimated at around Rs 29,000 crore and expanding at an annual growth rate of about nine per cent. Their aim is to capture roughly five per cent market share in the coming years.
Globally, Hard Rock has built a strong presence across hospitality, entertainment, retail and lifestyle merchandise. The new venture extends the brand’s music inspired identity into everyday household products, bringing its distinctive design language to modern kitchens.
EBG Group founder and chief executive officer Irfan Khan said the collaboration blends brand appeal with product performance. “Hard Rock represents energy, authenticity and a globally aspirational lifestyle. Through this partnership we aim to introduce a differentiated portfolio of premium coffee machines and kitchen appliances that combine design, reliability and strong brand experience,” he said.
The upcoming product range will pair Hard Rock’s bold aesthetics with high performance technology and premium materials. The first phase of the launch will focus on key metropolitan markets, followed by expansion into other major cities.
Products will be available through leading retail chains, major e commerce platforms and select premium distribution channels, targeting urban consumers looking for appliances that deliver both performance and lifestyle appeal.
